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BizReport | Social Marketing November 27, 2008

CMOs uninterested in social network strategies

CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon.... >>

BizReport | E-commerce November 24, 2008

Backchannelmedia linking TV ads to Internet

Has Backchannelmedia Inc. found the missing click between television and the Internet? In a bid to raise the conversion rate among television viewers who go on to visit an e-commerce site after viewing an ad, the technology firm is testing... >>

BizReport | Email Marketing November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading.... >>

BizReport | Mobile Marketing November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research.... >>

BizReport | Social Marketing November 10, 2008

Social media increasingly used by bargain hunters

There's a formula at play this shopping season - economic downturn + holiday shopping = bargain hunting. Where are U.S. consumers going to search out online discounts? That's a question Guidance, in association with market researchers Synovate, posed to over... >>

BizReport | Advertising November 05, 2008

Report: Text, email important to consumers

Telephone and letters, those used to be the only ways to communicate other than face to face. With the advantages of the Internet, however, consumers can communicate without ever meeting another person face to face; which gives marketers more chances... >>

BizReport | Email Marketing October 20, 2008

Are you testing your email subject lines?

If not, you may be missing out on click-throughs and conversions. Following the best practices of including a brand name, keeping the subject line simple and being informational is enough. It may not be, and testing subject lines with a... >>

BizReport | Research July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos.... >>

BizReport | Email Marketing July 07, 2008

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts.... >>

BizReport | Email Marketing February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study... >>

BizReport | Social Marketing December 19, 2007

Social media use to take off

Three-quarters of all broadband users will use social media in 2012, forecasts Strategy Analytics, as user-generated content increasingly competes with professional media.... >>

BizReport | Email Marketing December 03, 2007

Return Path tackles European email deliverability with 4 more providers

European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance".... >>

BizReport | Research September 07, 2007

Email overtakes telephone in workplace

It appears that the telephone is no longer the preferred communication tool in the workplace. Email has overtaken oral communication, according to the results of a recently released Datamonitor report.... >>

BizReport | Email Marketing July 19, 2007

Should email marketers bring back animation?

Say what you will about animation - that it is too old school, that users will ignore it or worse not even open animated emails - a new study from the Email Experience Council's RetailEmail blog indicates it is time... >>

BizReport | Email Marketing July 16, 2007

Non-urgent email messages ignored on mobile devices

A mobile email study has discovered that, contrary to popular belief, most mobile users don’t read or react to commercial email messages received on their mobile devices.... >>

BizReport | Email Marketing July 12, 2007

"Images Off" cuts down email read rates

A new filter for users that turns off images within email marketing messages may be hurting more marketers than originally thought. In addition, a recent study from eRoi found that mid-week emails are likely to have higher open rates than... >>

BizReport | Research July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions,... >>

BizReport | Research June 25, 2007

Online consumer enquiries badly handled

A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries.... >>

BizReport | Research May 09, 2007

A third of U.K. firms ignoring consumer emails

Many U.K. businesses aren’t responding to customer emails fast enough, and some are ignoring them altogether.... >>

BizReport | Email Marketing April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages.... >>

BizReport | Email Marketing February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. ... >>

BizReport | Email Marketing February 13, 2007

Instant messaging features embedded in Yahoo email

Yahoo has moved their mail program into a more social environment. Following the lead of competitor Google, Yahoo has added embedded instant messaging features into their free email program.... >>

BizReport | Email Marketing February 09, 2007

Majority of adults welcome marketing emails from familiar sources

The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll.... >>

BizReport | Email Marketing January 30, 2007

UK puts new email regulation in effect

In an effort to cut down on spam and to weed out spamming companies, the UK has placed new regulations on email communications. At the start of the new year, the UK Companies Act Amendments of 2006 went into effect,... >>

BizReport | Viral Marketing January 26, 2007

"Rocky Balboa" viral marketing campaign creates an email buzz

IncrediMail, designers of email software, is collaborating with MGM to create an online buzz for the release of the new Rocky movie.... >>

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