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BizReport | Email Marketing July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months.... >>

BizReport | Email Marketing March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). ... >>

BizReport | Email Marketing February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened.... >>

BizReport | Research February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate.... >>

BizReport | Research January 04, 2007

Survey: Spam Down in South Korea

Spam may be hitting the skids in South Korea. According to a survey done in the country, spam was down considerably in the last half of 2006.... >>

BizReport | Email Marketing December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday.... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Email Marketing November 22, 2006

What Price an Email Address?

A new email forwarding service will enable users to charge a fee for access to their inboxes.... >>

BizReport | Email Marketing November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was... >>

BizReport | Email Marketing October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more.... >>

BizReport | Email Marketing October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t.... >>

BizReport | Email Marketing October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails?... >>

BizReport | Email Marketing October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust... >>

BizReport | Email Marketing October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference.... >>

BizReport | Email Marketing October 16, 2006

Email Deliverability Guide Released

The Interactive Advertising Bureau, or IAB, has released the Marketer & Agency Guide to Email Deliverability.... >>

BizReport | Email Marketing September 28, 2006

European Deliverability Better Than US

A new study out from Lyris Technologies indicates that European ISPs and ESPs (email service providers) are out-delivering emails to consumers compared to United States providers. Still, the rates of false positives in email delivery are higher for large ESPs... >>

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