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BizReport | Email Marketing January 13, 2021
Expert: How to improve email connection with shoppers
At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months... >>
BizReport | Email Marketing February 27, 2019
Study: Engagement knocks down spam placement
It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>
BizReport | Email Marketing August 19, 2013
Report: Personalization falling short of personal
When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>
BizReport | Email Marketing July 03, 2009
ExactTarget: Get email addresses while consumers shop
Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at... >>
BizReport | Email Marketing June 09, 2009
iPost's Predictive Analytics helps boost revenue
If you think the best you can do with email marketing is engage existing, active consumers think again. A new report from email marketing analytics firm iPost and skincare brand Perricone MD shows that dormant consumers can be reengaged with... >>
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