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BizReport | Email Marketing January 13, 2021

Expert: How to improve email connection with shoppers

At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months... >>

BizReport | Email Marketing February 27, 2019

Study: Engagement knocks down spam placement

It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>

BizReport | Email Marketing August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>

BizReport | Email Marketing July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at... >>

BizReport | Email Marketing June 09, 2009

iPost's Predictive Analytics helps boost revenue

If you think the best you can do with email marketing is engage existing, active consumers think again. A new report from email marketing analytics firm iPost and skincare brand Perricone MD shows that dormant consumers can be reengaged with... >>