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BizReport | Advertising June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study... >>

BizReport | Email Marketing December 20, 2018

Study: Less than 1/3 of legit email reaches inbox

Email may be a go-to for marketers, but many of those messages aren't reaching customers' inboxes. According to new data, only about one-third (32%) of legitimate emails are reaching consumer inboxes.... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Email Marketing November 27, 2012

How to improve email deliverability over 2012 holidays

We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers. Those shoppers are clicking and purchasing online, but if the email doesn't engage retailers could be losing out on... >>

BizReport | Email Marketing March 22, 2012

Historic decline in global email inbox placement rate

Getting emails into inboxes is harder than ever before thanks to ISPs raising the bar on reputation metrics, according to new research by Return Path, who say this is the first time they have seen such a major decline in... >>

BizReport | Email Marketing September 22, 2011

Return Path: Inbox placement rate more important than bounce

New figures released by Return Path show that globally only 81% of all permissioned email makes it to the inbox and that email marketers should focus on "inbox placement" rather than bounce rates. ... >>

BizReport | Email Marketing June 29, 2011

Email "healthy and growing" finds Harte-Hanks study

Email delivery rates are up and bounce rates are down reveals a new report from Harte-Hanks, indicating email marketers are improving in the areas of targeting and list management. But it's not all good news.... >>

BizReport | Email Marketing August 24, 2010

Comm100 Newsletter boasts 95% inbox delivery

When it comes to email marketing many brands are focusing on one-off emails of the 'deal' sort. But there is - and should be - more to email marketing that simply blasting out a deal of the day. Yes, deals... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

BizReport | Email Marketing April 02, 2010

Lyris helps cosmetics firm double email ROI

Yet one more sign that email is far from dead: by focusing on message and deliverability a cosmetics firm using the Lyris HQ platform has doubled revenue, increased deliverability by nearly 100% and pushed click-thrus to higher levels. ... >>

BizReport | Email Marketing January 07, 2010

Pivotal Veracity: The good, the bad and the ugly deliverability rates

It will come as no surprise to any email marketer that the number of emails blocked in the weeks leading up to Christmas, and during the ensuing sales, increased as online retailers crammed last minute delivery and discount offers into... >>

BizReport | Email Marketing December 03, 2009

Pivotal Veracity: Email deliverability rates plummet on Cyber Monday

As global web traffic to online stores rose to almost 8 million visitors per minute during the shopping madness that occurred this Cyber Monday, email delivery rates plummeted, according to data released by email delivery specialists, Pivotal Veracity. ... >>

BizReport | Email Marketing August 18, 2009

JangoMail integrates SMTP Relay with Gmail

Permission based email marketing software company JangoMail has integrated their SMTP Relay with Gmail, allowing email marketers to send messages from a custom domain rather than 'on behalf of' type messages from the past. From a marketing standpoint, the messages... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Email Marketing March 25, 2008

The importance of email sender reputation

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to... >>

BizReport | Email Marketing December 03, 2007

Return Path tackles European email deliverability with 4 more providers

European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance".... >>

BizReport | Email Marketing August 31, 2007

SPF checks are changing email marketing

For the first time Sender Policy Framework (SPF) email authentication checks are on the top ten list of content triggers for different ISPs. Still, an alarming rate of permission-based emails are being sent to junk bins. That according to Lyris'... >>

BizReport | Email Marketing August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association.... >>

BizReport | Email Marketing June 20, 2007

Users are more tolerant of spam

Spam may not be as big a hindrance to email marketers as once thought. According to a recent report from the Pew Internet & American Life Project, Americans are getting more spam in work and home email accounts than ever... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Email Marketing May 11, 2007

E-Tailers are growing email lists

Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. ... >>

BizReport | Email Marketing April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo.... >>

BizReport | Email Marketing April 16, 2007

Can authentication save email marketing?

Authenticating email has been touted as the savior for businesses wanting to contact established customers, but what about marketers trying to reach those first consumers? Could email authentication be the right tactic for email marketers? ... >>

BizReport | Email Marketing January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. ... >>

BizReport | Email Marketing January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. ... >>

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