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BizReport | Email Marketing November 05, 2019

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly... >>

BizReport | Email Marketing February 26, 2018

How to engage through email without annoying customers

With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists... >>

BizReport | Email Marketing July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. ... >>

BizReport | Ecommerce archives April 07, 2017

How to use store data to target email

While most email marketers consider data like clicks and opens as key to their performance, there is data that can be used just as effectively outside the inbox. One expert explains. ... >>