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BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Email Marketing September 26, 2019

Study finds email driving revenue growth

Validity and Demand Metric have released findings of their 2019 State of Email Marketing report and among the more interesting findings is this: email is driving revenue growth. But, with email working so well for so many businesses, it is... >>

BizReport | Email Marketing September 18, 2019

Study finds only ┬╝ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Email Marketing July 30, 2019

How AI is changing email marketing

The first email was sent in 1971. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox... >>

BizReport | Email Marketing May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social... >>

BizReport | Email Marketing December 20, 2018

Study: Less than 1/3 of legit email reaches inbox

Email may be a go-to for marketers, but many of those messages aren't reaching customers' inboxes. According to new data, only about one-third (32%) of legitimate emails are reaching consumer inboxes.... >>

BizReport | Email Marketing December 17, 2018

Top 4 tips to a stronger email strategy

This holiday season, merchants are seeing more purchases coming from mobile devices. They're also seeing an increase in emails - both email messages sent to consumers and consumers opening those emails. Here are four tips to strengthen your email strategy.... >>

BizReport | Email Marketing November 28, 2018

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read... >>

BizReport | Email Marketing November 14, 2018

Top 4 tips to improve email strategy before the holidays

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem? With the dearth of ads - from social media to video to email... >>

BizReport | Email Marketing October 23, 2018

Top tips to make holiday campaigns GDPR compliant

2018 will be the first holiday season that retailers and email marketers have to deal with GDPR regulations. While many marketers have tested campaigns and are using white-hat techniques to ensure their emails land in the right inboxes, there is... >>

BizReport | Advertising October 18, 2018

How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was... >>

BizReport | Email Marketing October 04, 2018

Data breaks down cost of email unsubs for retailers

While most merchants will see big increases in their email subscription rates over the next few weeks, there will also be a crash once the holiday season has past. That, according to new data out from Bluecore, because shoppers are... >>

BizReport | Email Marketing September 28, 2018

Inbox Overload hurting email strategy

Despite the fact that several studies have consumers reporting email their "preferred communication" form for retailers and merchants, they aren't opening those emails. Data out this week from Yes Lifecycle Marketing found that just over half (55%) of consumers aren't... >>

BizReport | Email Marketing August 20, 2018

Study: Inbox placement up 5%

Marketers have made strides forward according to new data out from Return Path. For the first time in three years inbox placements are up, and by about 5% globally. ... >>

BizReport | Email Marketing August 01, 2018

Study finds people prefer email for marketing

Direct mail, digital ads, commercials on television. The options for marketers are practically endless, but new data from the DMA finds a traditional marketing channel - email - is key for most consumers. ... >>

BizReport | Email Marketing July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. ... >>

BizReport | Email Marketing June 08, 2018

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these... >>

BizReport | Email Marketing May 11, 2018

How Yahoo!'s email updates will impact email marketers

Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. ... >>

BizReport | Email Marketing March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. ... >>

BizReport | Email Marketing February 26, 2018

How to engage through email without annoying customers

With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists... >>

BizReport | Email Marketing February 12, 2018

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>

BizReport | Email Marketing January 17, 2018

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand... >>

BizReport | Advertising November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. ... >>

BizReport | Email Marketing November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last... >>

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