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BizReport | Email Marketing November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from... >>

BizReport | Blogs & Content October 28, 2009

Internet Marketing 101: Why you should give e-newsletters another try

If you're looking for a way to reach a specific group of consumers and have products which will compliment content e-zines, a.k.a. e-newsletters, online newsletters, etc., could be the place to invest a bit of time and money. They keys,... >>

BizReport | Email Marketing November 13, 2008

Study: Content should determine message layout

If you think all email messages should have the same layout, think again. A recent study from Marketing Sherpa determined that, for the best results, content should determine the layout of an email message and that layout should change with... >>

BizReport | Email Marketing June 26, 2008

Email Marketers: Do You Need More In Your Messages?

In most cases, the answer to that question is yes. A recent study from Habeas indicates that about 60% of consumers are using multiple email accounts. This indicates that consumers need to receive marketing mail that is specifically targeted to... >>