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BizReport | Advertising November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. ... >>

BizReport | Email Marketing November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Email Marketing November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting... >>

BizReport | Advertising October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes... >>

BizReport | Email Marketing October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. ... >>

BizReport | Email Marketing September 11, 2017

Study: 20% of email doesn't hit the inbox, here's how to correct

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers... >>

BizReport | Email Marketing August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Email Marketing August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big... >>

BizReport | Email Marketing June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. ... >>

BizReport | Email Marketing February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>

BizReport | Email Marketing January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>

BizReport | Email Marketing December 13, 2016

3 strategies to push email growth

Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to... >>

BizReport | Email Marketing December 07, 2016

Email trends to watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space... >>

BizReport | Email Marketing November 17, 2016

How to fight holiday email fatigue

More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking... >>

BizReport | Email Marketing October 26, 2016

Study: Shoppers want email contact

When it comes to engaging with digital shoppers, brands might want to take a harder look at email options. That, according to new data from Bluecore which indicates that more than half of shoppers want brands to email discounts, product... >>

BizReport | Advertising August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. ... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Email Marketing April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. ... >>

BizReport | Email Marketing April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. ... >>

BizReport | Email Marketing April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. ... >>

BizReport | Email Marketing April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a... >>

BizReport | Email Marketing March 24, 2016

Report: Teens, Millennials attached to email

For several years the 'death of email' reports have been increasing, but one new report indicates those reports are not accurate. While adults - Boomers, Gen-X and Gen-Yers use email the most, Adestra's research finds that teens and Millennials are... >>

BizReport | Email Marketing March 21, 2016

Top 4 tips to strengthen email marketing

Whether a brand has been using email for a year or ten years, there are ways to enhance and strengthen the strategy of email marketing. One expert offers five tips. ... >>

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