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BizReport | Email Marketing February 05, 2010

Is delivery killing email?

When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the... >>

BizReport | Email Marketing January 20, 2010

Study: Send email to reengage cart abandoners

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage... >>

BizReport | Email Marketing January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>