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BizReport | Email Marketing December 11, 2008

Study reveals how student interact with email

If you think marketing to high school and college-aged students is simply about video or a clever hook, think again. A new study from eROI reveals the differences between high school and college students, giving marketers a better idea of... >>

BizReport | Email Marketing September 22, 2008

How split-testing can improve email campaigns

Sending out an email is just the tip of the iceberg when it comes to email advertising. Once the email is sent there are a plethora of metrics to keep up with, which is likely why more A/B split-testing isn't... >>