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BizReport | Email Marketing April 14, 2016

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. ... >>

BizReport | Email Marketing April 05, 2013

Email success reliant on mobile optimization

Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research.... >>

BizReport | Email Marketing April 19, 2012

27% of marketing emails opened on mobile devices

Mobile technology is enabling consumers to perform tasks often associated with a PC or laptop while on the go. One of those activities is checking email. Mobile marketing firm Knotice has recently revealed that the number of marketing emails being... >>

BizReport | Email Marketing December 17, 2011

10 email variables you should be testing

Despite the onslaught of social media and mobile, email marketing is holding its ground as one of the top marketing channels used today. Email messages must stand out in a crowded inbox or risk being renegated to the trash. How... >>

BizReport | Email Marketing June 28, 2011

dotMailer report reveals shocking email personalization stats

Today's email marketers have access to customer data that enables them to better target their messages but, according to dotMailer's annual Hitting the Mark report, few in the UK are making the most of this valuable pool of information.... >>

BizReport | Email Marketing May 20, 2011

How to make your email messages mobile friendly

As more consumers adopt smartphones and tablets, many are also making an email switch. Yes, they still check email from the PC, but many also check email from mobile devices which means email marketing campaigns need to be updated. How... >>

BizReport | Email Marketing February 15, 2011

Email trend: cart abandonment campaigns?

The next big trend for email marketers may be more about building a relationship than making a sale. According to a recent survey from Silverpop more than three-quarters (83%) of emailers will begin sending shopping cart abandonment emails by year's... >>

BizReport | Email Marketing August 20, 2010

Campaigner simplifies email for small biz brands

Although email marketing is thought by some to be old-hat, many marketers are still unsure about just how to make email work for them. Enter a few upgrades to the Campaigner email interface which should make brands big and small... >>

BizReport | Email Marketing July 19, 2010

MailerMailer: List fatigue affecting email click and open rates

Open rates are down, unique click rates are down, but that doesn't stop MailerMailer from being excited about their recent report on email marketing metrics. ... >>

BizReport | Email Marketing June 17, 2010

Silverpop: U.K. winning 'inbox clutter' battle

Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.... >>

BizReport | Email Marketing April 07, 2010

Email proves itself for NYLife agent

Investment minded consumers will always jump at an offer, right? Actually, wrong. Smart investors research, question and research some more. And when it comes to marketing to these investments minded consumers email may be an area where brands can expand.... >>

BizReport | Email Marketing February 05, 2010

Is delivery killing email?

When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the... >>

BizReport | Email Marketing January 12, 2010

Are you digging deep enough into your email campaign data?

As any email marketer will know, much can be learnt from looking at standard email campaign data, such as response and unsubscribe rates or even the A/B testing of a subject line. However, there is so much more information that... >>

BizReport | Email Marketing August 12, 2009

Email marketing: 5 holiday campaign tasks you should be doing now

Long summer evenings and BBQs may not exactly put you in mind of sleigh bells and snow, but as any email marketer knows, now is the time to be planning your holiday email campaign.... >>

BizReport | Email Marketing June 16, 2009

JangoMail launches tracking function for email marketers

A new service from JangoMail, a permission based email marketing company, could help email marketers better track and adjust email marketing campaigns. A trackable SMTP Relay functionality has been added so that marketers can track clicks, domain keys signing and... >>

BizReport | Email Marketing June 03, 2009

Silverpop: Drag and drop email solution

Want an easier way to create an email campaign? Silverpop believes they have it in the new Campaign Graphical User Intervface (GUI) which gives email marketers the ability to drag and drop campaign information into email much the way video... >>

BizReport | Email Marketing May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>

BizReport | Email Marketing January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.... >>