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One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>
With a marketing format as experienced as email, many believe there are not pitfalls. But, marketers still make mistakes - especially in email - and those mistakes cost not only engagement but conversion dollars as well. What should you avoid?... >>
Turns out that although most marketers know the do's and don't's of email marketing, many are still not following the best practices and are therefore missing out on engaging consumers. A new survey from Listrak finds that many emailers are... >>
The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions... >>
- Elance: Remote hiring sees 60% jump
- Engajer integrates to LinkedIn
- JiWire: Mobile engaging travel consumers
- Drama, inane ramblings and parents turn teens off Facebook
- Survey: UK consumers re-think loyalty to brands
- PPA: Digital magazines boost demand for print editions
- Tapjoy: Ad engagements preferred by mobiles
- European silver surfers' media consumption moving online
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