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BizReport | Email Marketing February 06, 2012

Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters.... >>

BizReport | Email Marketing August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes... >>

BizReport | Email Marketing February 13, 2008

Managing brand through email authentication

If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their... >>

BizReport | Email Marketing February 05, 2008

AOTA: Email authentication has reached tipping point

According to a recent report from the Authentication and Online Trust Association (AOTA) more than half of email marketers are using authentication or certification programs to ensure that consumers know the messages are real. Chances are as an email marketer... >>

BizReport | Email Marketing January 17, 2008

Acxiom offers authentication for email

New trends in email marketing will likely help legitimate marketers increase the ROI of email campaigns while at the same time helping consumers identify legitimate emails and weed out SPAM messages. Authentication tools are the best options and a new... >>

BizReport | Email Marketing August 27, 2007

Will certified email programs rejuvenate the flagging email market?

Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry... >>

BizReport | Email Marketing June 20, 2007

Users are more tolerant of spam

Spam may not be as big a hindrance to email marketers as once thought. According to a recent report from the Pew Internet & American Life Project, Americans are getting more spam in work and home email accounts than ever... >>

BizReport | Email Marketing April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo.... >>

BizReport | Email Marketing April 16, 2007

Can authentication save email marketing?

Authenticating email has been touted as the savior for businesses wanting to contact established customers, but what about marketers trying to reach those first consumers? Could email authentication be the right tactic for email marketers? ... >>