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BizReport | Email Marketing April 03, 2013
Email sent late at night generates triple average ROI
Recent analysis from Experian CheetahMail in North America reveals that emails sent late at night not only experience higher open and click-through rates, but also generate triple the overall average return on investment. ... >>
BizReport | Email Marketing March 08, 2013
Experian: Consumers engaging with email more
According to new numbers out from Experian Marketing Services email volume rose about 5% (Q4 2012), with mobile pushing many more email opens. According to Experian's data mobile is increasing email response time - meaning consumers are clicking on emails... >>
BizReport | Email Marketing February 26, 2013
New email tools offer brands more options
How important is email to a cross-channel campaign? Experian Marketing Services reports their email business has increased more than 150% (Q4 2011 to Q4 2012). According to the company email is now hub for many brands' cross channel campaigns. ... >>
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Latest Headlines
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