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BizReport | Ecommerce September 19, 2018

How small and large merchants can fill the gap the Toys 'R Us closure left

There will always be a need for toys, but in the US the ability to find those toys has become harder with the closure of large toy retailer Toys 'R Us. That closure, though, could yield big benefits for merchants... >>

BizReport | Blogs & Content September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers.... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Ecommerce September 06, 2018

Parcel shipping key for merchants, to hit 100b in 2020

Parcel shipping continues to grow at a steady pace, and according to new Pitney Bowes estimates will surpass the 100 billion parcel mark in the next two years. Parcel volume increased 17% between 2016 and 2017 with an average of... >>

BizReport | Advertising August 23, 2018

Study finds auto shoppers open to suggestion

While auto buyers are known for their favorite brands, new data finds that auto loyalty may be fading into the sunset. In fact, data out from Valassis finds that consumers in-market for cars can be persuaded by both advertising and... >>

BizReport | Loyalty Marketing August 17, 2018

Study IDs three ways to increase shopper loyalty

It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis... >>

BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Ecommerce August 10, 2018

Study: B2B buyers pushing budgets online

B2B suppliers may want to make note of new Avionos data which suggests that while supply catalogs are still in use, more and more B2B purchases are being made online. According to researchers most (89%) B2B buyers are "making more... >>

BizReport | Ecommerce August 09, 2018

Survey: Repeat buyers key for BTS retailers

Next to the holiday shopping season, back-to-school is the best opportunity for retailers and online merchants to get their books into the black. And according to new data out from Bluecore, the BTS buying season is longer than ever. ... >>

BizReport | Ecommerce August 07, 2018

Top 3 tips to prep for holiday retail

The calendar may have just turned over to August, but that doesn't mean there is plenty of time to prep holiday ad campaigns. In fact, according to one expert, now is the time to take aim at those campaigns by... >>

BizReport | Ecommerce August 03, 2018

Post-GDPR, merchants adapting

Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline. We chatted with an email expert about how merchants, data, and GDPR can get along now.... >>

BizReport | Advertising July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. ... >>

BizReport | Ecommerce July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>

BizReport | Internet July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for... >>

BizReport | Ecommerce July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days -... >>

BizReport | Ecommerce July 20, 2018

For college ages, in-store key for BTS

There will be no shortage of online shoppers during the back-to-school frenzy of shopping between July and September, but those shoppers are less likely to be looking for items for college-aged children. That, according to Deloitte's 2018 Back To College... >>

BizReport | Search Marketing July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital... >>

BizReport | Ecommerce July 17, 2018

Study: Cost could slow subscription economy

While subscription services continue to launch for everything from meal planning to beauty products, one new report indicates there could be a slow-down ahead. That slow-down, according to data from Fetch, will come because of the costs of subscription services.... >>

BizReport | Ecommerce July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>

BizReport | Advertising July 12, 2018

Forecast: In-store key for BTS shoppers

While many parents will be researching back to school (BTS) purchases online this summer the bulk of BTS purchases will be made in-store. That is a key takeaway from a new Deloitte forecast which suggests that shoppers will spend $28... >>

BizReport | Advertising July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as... >>

BizReport | Advertising July 10, 2018

Trends to watch in AI

Artificial Intelligence is changing how some businesses approach advertising and even content building in the digital space. Here are a few trends to watch that brands can use to better serve their customers. ... >>

BizReport | Law & Regulation July 05, 2018

What businesses need to know about net neutrality

While many headlines have lamented the end of net neutrality, many small businesses aren't sure exactly what net neutrality is or how it could affect their business. We asked on expert what SMBs need to understand about the changes to... >>

BizReport | Ecommerce July 02, 2018

Study: Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other... >>

BizReport | Ecommerce June 28, 2018

Poll finds digital sales improving SMB revenue lines

New data out from Manta and Insureon underlines the importance of the digital space for small businesses. Among the findings is this: 43% of small businesses are seeing "significant" revenue growth because of online sales channels. ... >>

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