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BizReport | Search Marketing January 16, 2018

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a... >>

BizReport | Trends & Ideas January 15, 2018

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. ... >>

BizReport | Mobile Marketing January 10, 2018

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small... >>

BizReport | Ecommerce January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. ... >>

BizReport | Ecommerce January 04, 2018

Top 4 tips for global expansion

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a... >>

BizReport | Ecommerce January 02, 2018

Keep shoppers, the planet, and your profits happy by allowing in-store returns

The returns process a key consideration among consumers when considering a purchase and, as postal services enter their busiest week of the year, retailers need to consider the benefits of enabling shoppers to return their gifts in-store. ... >>

BizReport | Ecommerce December 28, 2017

How marketers can make the most of Amazon deal features

Amazon's Deal of the Day features are helping many brands, third party sellers, and other marketers capitalize on merchandise sell-through. The key is knowing how to snag a deal of the day, and how to prepare once a deal is... >>

BizReport | Ecommerce December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

BizReport | Advertising December 25, 2017

Top 3 CRM trends to watch

More brands are adding 'relationship' to their marketing stack, trying to create more connections with their customers. While this is an admirable goal, many are also still struggling with how to create better customer relationships without over-connecting and turning the... >>

BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Ecommerce December 22, 2017

Direct traffic accounts for largest proportion of ecommerce site visits

New research into how online shoppers search and discover a website or product page reveals the largest number of visits to ecommerce sites is generated by direct traffic. ... >>

BizReport | Ecommerce December 20, 2017

Key to increasing online reviews is simple... just ask

With products flying out of warehouse doors at a rate knots, the festive retail rush should result in a fine haul of reviews, shouldn't it? Alas, that valuable customer feedback on which nearly all shoppers rely is elusive. ... >>

BizReport | Ecommerce December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. ... >>

BizReport | Ecommerce December 18, 2017

Vicarious viewing pushes up popularity of unboxing videos

Lewis Hilsenteger earns a lot of money spending a lot of time opening boxes for his 10 million-strong YouTube subscriber base. Six-year-old Ryan has earned $11 million this year opening toys. Such unboxing videos are a huge category in online... >>

BizReport | Ecommerce December 13, 2017

$65b spent this holiday, new trends emerging in ecomm

The digital commerce space is skyrocketing. That's one conclusion from the latest holiday shopping numbers out this week from Adobe Digital Insights. According to their data just over $65 billion has been spent so far this holiday season, with each... >>

BizReport | Ecommerce December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the... >>

BizReport | Ecommerce December 11, 2017

Consumer delivery demands call for new models

Just how important is delivery speed to online shoppers? Research from both sides of the Atlantic reveals it's very important - more important than cost in some cases - and how speed of delivery is leading many companies to look... >>

BizReport | Advertising December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation.... >>

BizReport | Advertising December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. ... >>

BizReport | Ecommerce November 27, 2017

Merchants see spike on Thanksgiving

For the second year in a row, Thanksgiving sales have beaten out Black Friday numbers. That, according to new Monetate data, which shows average order values about $10 higher per cart on Thanksgiving than on Black Friday. ... >>

BizReport | Ecommerce November 09, 2017

What Amazon's 3rd party discount move means for marketers

Recently, Amazon announced plans to begin offering discounts on items listed in their system from third party sellers. What impact might this have on smaller merchants and marketers? One expert explains. ... >>

BizReport | Advertising November 07, 2017

How marketers can protect from fraud during the holiday season

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers... >>

BizReport | Ecommerce November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Advertising October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday... >>

BizReport | Advertising October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important... >>

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