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BizReport | Advertising October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to... >>

BizReport | Social Marketing October 03, 2018

Experts weigh in on Instagram shopping engine

With the release of Instagram Explore, which includes expanded shopping abilities within the social network, many brands are wondering exactly how to capitalize on these new abilities. We asked several digital experts how they believe this Instagram move could change... >>

BizReport | Advertising October 01, 2018

Forecast: Most holiday shoppers to buy online

The number of consumers buying holiday gifts online continues to climb. This year, according to Blis' new 2018 Holiday Shopping Outlook report nearly two-thirds (57.7%) of shoppers will buy "most" of their gifts online.... >>

BizReport | Ecommerce September 27, 2018

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The... >>

BizReport | Advertising September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their... >>

BizReport | Social Marketing September 25, 2018

How merchants can use Instagram's new shopping features

In 2016 Instagram began testing their first shopping feature, and released a broader version in March, shoppable posts, that allowed brands and marketers to tag individual products within posts and consumers to shop from those posts. Since, they've released more... >>

BizReport | Ecommerce September 24, 2018

Report: 5% growth for holiday shopping season

Merchants can look for steady growth during the upcoming holiday shopping season. That, according to Deloitte's new Holiday Forecast which indicates retail sales should be up by at least 5%; that would push retail sales to just over $1 trillion... >>

BizReport | Ecommerce September 21, 2018

Study: Holiday shoppers starting earlier

While the big holiday rush won't be seen before the Thanksgiving holiday in the US, new data out from Bazaarvoice finds that 25% of holiday shoppers will begin their holiday preps about three months prior to December 25th. This means... >>

BizReport | Email Marketing September 20, 2018

Elements of a successful cart abandon email strategy

Shopping cart abandon rates continue to be a big problem for merchants around the globe. New data out from Campaigner shed light on how merchants can better strategize their email campaigns to re-engage shoppers to finish those purchases. ... >>

BizReport | Ecommerce September 19, 2018

How small and large merchants can fill the gap the Toys 'R Us closure left

There will always be a need for toys, but in the US the ability to find those toys has become harder with the closure of large toy retailer Toys 'R Us. That closure, though, could yield big benefits for merchants... >>

BizReport | Blogs & Content September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers.... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Ecommerce September 06, 2018

Parcel shipping key for merchants, to hit 100b in 2020

Parcel shipping continues to grow at a steady pace, and according to new Pitney Bowes estimates will surpass the 100 billion parcel mark in the next two years. Parcel volume increased 17% between 2016 and 2017 with an average of... >>

BizReport | Advertising August 23, 2018

Study finds auto shoppers open to suggestion

While auto buyers are known for their favorite brands, new data finds that auto loyalty may be fading into the sunset. In fact, data out from Valassis finds that consumers in-market for cars can be persuaded by both advertising and... >>

BizReport | Loyalty Marketing August 17, 2018

Study IDs three ways to increase shopper loyalty

It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis... >>

BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Ecommerce August 10, 2018

Study: B2B buyers pushing budgets online

B2B suppliers may want to make note of new Avionos data which suggests that while supply catalogs are still in use, more and more B2B purchases are being made online. According to researchers most (89%) B2B buyers are "making more... >>

BizReport | Ecommerce August 09, 2018

Survey: Repeat buyers key for BTS retailers

Next to the holiday shopping season, back-to-school is the best opportunity for retailers and online merchants to get their books into the black. And according to new data out from Bluecore, the BTS buying season is longer than ever. ... >>

BizReport | Ecommerce August 07, 2018

Top 3 tips to prep for holiday retail

The calendar may have just turned over to August, but that doesn't mean there is plenty of time to prep holiday ad campaigns. In fact, according to one expert, now is the time to take aim at those campaigns by... >>

BizReport | Ecommerce August 03, 2018

Post-GDPR, merchants adapting

Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline. We chatted with an email expert about how merchants, data, and GDPR can get along now.... >>

BizReport | Advertising July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. ... >>

BizReport | Ecommerce July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>

BizReport | Internet July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for... >>

BizReport | Ecommerce July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days -... >>

BizReport | Ecommerce July 20, 2018

For college ages, in-store key for BTS

There will be no shortage of online shoppers during the back-to-school frenzy of shopping between July and September, but those shoppers are less likely to be looking for items for college-aged children. That, according to Deloitte's 2018 Back To College... >>

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