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BizReport | Ecommerce archives November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>

BizReport | Ecommerce archives October 25, 2013

Holiday Hint: Look for more buyers on more channels

Multi-channel will be big this holiday season. That's the takeaway from new data out from BIA/Kelsey and Ipsos. According to their findings more shoppers are looking to more channels to find the right products and the best offers.... >>

BizReport | Ecommerce archives October 04, 2013

Top 3 tips for creating personalized, integrated customer experiences

This holiday season, the shopping experience may be more important than ever. But, for perhaps the first time, it won't be the in-store experience. Rather, the online or mobile experience - simple checkouts, mobile coupons, barcodes taking the shopper to... >>

BizReport | Ecommerce archives October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>

BizReport | Ecommerce archives September 27, 2013

Sites give ecomm a makeover

A trio of releases in the ecommerce space are shaking up the traditional online shopping experience, giving consumers more of what they want: personalized experiences.... >>

BizReport | Ecommerce archives September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product... >>

BizReport | Ecommerce archives September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do... >>

BizReport | Internet September 04, 2013

Top tips for implementing responsive design elements

With responsive design some online brands are building more engaged customer bases. Read on for our experts top tips in implementing responsive design.... >>

BizReport | Ecommerce archives August 16, 2013

How to use back to school to drive loyalty

North American shoppers are in the midst of the back to school rush - hitting online and brick-and-mortar stores for last-minute clothes and shoes as well as school supplies like paper and pencils. For retailers, this season has two prongs:... >>

BizReport | Ecommerce archives July 15, 2013

Study: Deal seekers looking online and off for back to school

This year more shoppers will be looking for back to school deals. According to new data from Offers.com nearly all back to school shoppers (97%) say they'll seek out deals for many school items on their lists. Meanwhile all this... >>

BizReport | Ecommerce archives July 12, 2013

Accenture: Retailers gaining confidence but could saturate marketplace

An encouraging report and a warning are the takeaways from the latest Accenture Globalization Index. Key findings from Q1 2013 include more stores 'opening' new online retail outlets - many moving in to new countries or regions to engage more... >>

BizReport | Ecommerce archives July 01, 2013

Reports: Shoppers buying more and more often online

More and more people are starting up their own businesses, hoping to cash in on the expanse of the Internet. That according to new data out from Bigcommerce, which notes a 70% increase in new ecommerce entities between Q1 2012... >>

BizReport | Advertising archives June 13, 2013

Bronto readies for holidays, DoubleVerify releases viewability tool

Christmas in July has been moved up - to June. Bronto Software is releasing their 2013 Holiday Resource Center a little early, which may be a help to etailers moving through the summer season, into the back to school rush... >>

BizReport | Ecommerce archives May 09, 2013

Study: User experience impacting cart abandon rates

If you're looking for reasons shoppers may be abandoning shopping carts in your online store look no further than the mobile experience you offer. That according to new data out from Jumio. Researchers found that mobiles, especially, are susceptible to... >>

BizReport | Ecommerce archives May 06, 2013

Reports: Savvy digi-marketers may reap Mother's Day rewards

With Mother's Day right around the corner, kids and dads are scrambling to find just the right gift; and gift, for many, may be found online. And savvy digital marketers can still reap those rewards.... >>

BizReport | Ecommerce archives April 11, 2013

3 Questions with Adobe's Dave Dickson

Everyone knows mobile is an important aspect of an overall marketing strategy. But one expert explains why mobile is more than a check-mark on a list - and what it means for brands to have a true mobile presence.... >>

BizReport | Ecommerce archives February 14, 2013

Survey: Customers disconnected from UK brands

New data out from Strativity may have some UK brands rethinking their consumer contacts. According to the data, many UK companies are killing their customer relationships - and many don't know why.... >>

BizReport | Ecommerce archives February 05, 2013

Constant Contact: SMBs don't update biz listings

A new survey out today from Constant Contact underlines a short-coming of many small businesses - that they aren't keeping online listings updated. Rather than updating website, phone and even address information, many use old listings or no listings at... >>

BizReport | Ecommerce archives December 18, 2012

Top 3 tips for SMBs through 2012

In the lead-up to 2013, small businesses are counting on holiday shoppers to help increase revenue. Even with only a couple of weeks left before the calendar switch, there are ways SMBs can improve their online space. Here are our... >>

BizReport | Ecommerce archives November 28, 2012

Survey: Data concerns arise from online, mobile shoppers

Holiday shoppers may be hitting cyber shelves hard so far this season, but that doesn't mean retailers can relax. A new survey indicates more and more consumers are worried about their privacy while shopping.... >>

BizReport | Ecommerce archives September 27, 2012

Are your holidays cloud ready?

With the 2012 holiday season rapidly approaching, merchants and brands are looking for better scale across online avenues. RightScale has released a 'Cloud for the Holidays' solution, geared to helping brands avoid site downtime by leveraging cloud computing over the... >>

BizReport | Ecommerce archives July 23, 2012

How to improve personalized campaigns, website experiences

By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns.... >>

BizReport | Ecommerce archives July 18, 2012

Red Prairie: Over half of brands unprepared for product recalls

While the Internet is providing more sales opportunities every day for brands around the globe, it isn't helping in some other respects. New data out from Red Prairie indicates most brands aren't efficiently prepared for product recalls.... >>

BizReport | Ecommerce archives July 06, 2012

Litle: 20 Questions could improve merchant revenue

Back to school shopping is just ahead and from there consumers will begin pre-shopping for the 2012 holiday season. With all the movement many merchants are looking for new ways to engage, convert and increase sales. Payments management solution Litle... >>

BizReport | Ecommerce archives April 24, 2012

Report: Metrics a priority and struggle for merchants

With the availability of social media and a dearth of metrics firms to measure campaigns it should be simple to turn a profit online, right? Not so finds a new report from Baynote. While campaign analytics are a priority for... >>

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