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BizReport | Ecommerce archives May 30, 2014

Origami Logic, eGifter releases harness social, search

Origami Logic and eGifter are pushing new releases to market that may change the way consumers use the social space; and how brands harness search data to better target shoppers. ... >>

BizReport | Ecommerce archives May 21, 2014

Ecommerce releases simplify targeting, engagement

Two new releases to the ecommerce space should make it simpler for retailers and brands to target consumers across devices and through B2B and B2C channels.... >>

BizReport | Ecommerce archives May 21, 2014

How Aimee Soft pushed revenues for El Al Airline

It's no secret that the right targeting can change a window-shopper to a buyer, even in the online space. But the right data to create the right targeting is harder to come by, which is where campaign management hub Aimee... >>

BizReport | Ecommerce archives May 12, 2014

Top 3 tips to use data better

A couple of years ago the backlash - from some shoppers - against data collection was staggering. Move forward a few years, WiFi is everywhere and most have switched to smartphones and now the outcry against data collection is different.... >>

BizReport | Ecommerce archives May 07, 2014

MarketLive: Merchants continue to see revenue growth

For the sixth consecutive quarter merchants with MarketLive have seen double-digit revenue growth. On average revenue increased nearly 19% between Q1 2013 and Q1 2014 while traffic increased about 14% during the same time period.... >>

BizReport | Ecommerce archives May 02, 2014

Surveys: Ecommerce tightening though shoppers spending more

While more shoppers are spending more online, they aren't necessarily shopping all the same places. According to new data out from both Custora and the e-tailing group, while shoppers continue to shop online, the plethora of merchants in the space... >>

BizReport | Ecommerce archives May 01, 2014

Survey: Moms looking for giftcards

Just over a week and kids across the US will be handing moms macaroni necklaces and newly blooming flowers. Those homemade gifts don't negate the spending that will happen for moms, though, and a new survey from Ebates sheds light... >>

BizReport | Advertising archives April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Ecommerce archives April 11, 2014

Top 3 tips to improve e-tail strategy

There is a limited amount of time to get a solid online retail strategy in place for not only the summer but for back to school and then the 2014 holiday season. Marketsmith CEO Monica C. Smith offers her best... >>

BizReport | Advertising archives March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Ecommerce archives March 28, 2014

How using the wrong scale causes customer dissatisfaction

Customer satisfaction is a growing concern for many retailers in the online space. While online and mobile shops are helping many bring in more revenue dollars, incorrect scalability practices are also harming some retailers.... >>

BizReport | Ecommerce archives February 17, 2014

Top 3 tips to improve retail engagement online

While the mobile commerce tipping point is still far in the distance, one expert suggests that while that tipping point isn't here it is still possible for brands to tap into consumers' changing buying habits to improve revenue.... >>

BizReport | Ecommerce archives January 21, 2014

Report: Biggest winners for 2013 holidays are mobile, email

Social commerce may have been a disappointment over the 2013 holiday season, but it won't always be so. While social networks were responsible for only about 2% of total ecommerce some experts believe social commerce will begin making a difference... >>

BizReport | Social Marketing December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. ... >>

BizReport | Ecommerce archives December 20, 2013

SMBs: Top tips to improve customer engagement in 2014

The customer is king, isn't that the saying? The problem for many small businesses is that shoppers are engaging across so many platforms it can be easy to lose the brand message or core principles of customer service. One expert... >>

BizReport | Ecommerce archives December 18, 2013

Top 3 Ecommerce trends for 2014

2014 is just around the corner and with the strong showing from ecommerce over the holidays - more than $30 billion spent online so far - many retailers will be turning to online channels to push their revenue lines in... >>

BizReport | Ecommerce archives December 13, 2013

How to create a solid A/B testing strategy

One of the greatest challenges for businesses is getting the data right. Online retailers should take prudent effort to make sure the infrastructure and process they've implemented is sound. For example, the "novelty effect" suggests that just because a change... >>

BizReport | Ecommerce archives November 26, 2013

Top 3 tips to build satisfaction through 2013 holidays

This holiday season could be a make or break season for many retailers, especially those smaller, local retailers. One expert offers tips to help retailers build a better 2013 holiday season.... >>

BizReport | Ecommerce archives November 21, 2013

Top 3 tips for dealing with Black Friday crowds

The official kick-off to the 2013 holiday shopping season is next week, and while many brands are preparing by scheduling more employees, that may not be enough. Our expert offers his tips for dealing with the holiday rush, and one... >>

BizReport | Ecommerce archives November 14, 2013

How to identify customers that will impact revenue

Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers?... >>

BizReport | Ecommerce archives November 12, 2013

Reports offer retailers insight into shoppers plans

The 'leaked' Black Friday circulars may not be making headlines just yet but two new reports may help people make those holiday lists - and shop smarter while they're in stores.... >>

BizReport | Ecommerce archives November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>

BizReport | Ecommerce archives October 25, 2013

Holiday Hint: Look for more buyers on more channels

Multi-channel will be big this holiday season. That's the takeaway from new data out from BIA/Kelsey and Ipsos. According to their findings more shoppers are looking to more channels to find the right products and the best offers.... >>

BizReport | Ecommerce archives October 04, 2013

Top 3 tips for creating personalized, integrated customer experiences

This holiday season, the shopping experience may be more important than ever. But, for perhaps the first time, it won't be the in-store experience. Rather, the online or mobile experience - simple checkouts, mobile coupons, barcodes taking the shopper to... >>

BizReport | Ecommerce archives October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>

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