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BizReport | Advertising April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Ecommerce April 11, 2014

Top 3 tips to improve e-tail strategy

There is a limited amount of time to get a solid online retail strategy in place for not only the summer but for back to school and then the 2014 holiday season. Marketsmith CEO Monica C. Smith offers her best... >>

BizReport | Advertising March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Ecommerce March 28, 2014

How using the wrong scale causes customer dissatisfaction

Customer satisfaction is a growing concern for many retailers in the online space. While online and mobile shops are helping many bring in more revenue dollars, incorrect scalability practices are also harming some retailers.... >>

BizReport | Ecommerce February 17, 2014

Top 3 tips to improve retail engagement online

While the mobile commerce tipping point is still far in the distance, one expert suggests that while that tipping point isn't here it is still possible for brands to tap into consumers' changing buying habits to improve revenue.... >>

BizReport | Ecommerce January 21, 2014

Report: Biggest winners for 2013 holidays are mobile, email

Social commerce may have been a disappointment over the 2013 holiday season, but it won't always be so. While social networks were responsible for only about 2% of total ecommerce some experts believe social commerce will begin making a difference... >>

BizReport | Social Marketing December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. ... >>

BizReport | Ecommerce December 20, 2013

SMBs: Top tips to improve customer engagement in 2014

The customer is king, isn't that the saying? The problem for many small businesses is that shoppers are engaging across so many platforms it can be easy to lose the brand message or core principles of customer service. One expert... >>

BizReport | Ecommerce December 18, 2013

Top 3 Ecommerce trends for 2014

2014 is just around the corner and with the strong showing from ecommerce over the holidays - more than $30 billion spent online so far - many retailers will be turning to online channels to push their revenue lines in... >>

BizReport | Ecommerce December 13, 2013

How to create a solid A/B testing strategy

One of the greatest challenges for businesses is getting the data right. Online retailers should take prudent effort to make sure the infrastructure and process they've implemented is sound. For example, the "novelty effect" suggests that just because a change... >>

BizReport | Ecommerce November 26, 2013

Top 3 tips to build satisfaction through 2013 holidays

This holiday season could be a make or break season for many retailers, especially those smaller, local retailers. One expert offers tips to help retailers build a better 2013 holiday season.... >>

BizReport | Ecommerce November 21, 2013

Top 3 tips for dealing with Black Friday crowds

The official kick-off to the 2013 holiday shopping season is next week, and while many brands are preparing by scheduling more employees, that may not be enough. Our expert offers his tips for dealing with the holiday rush, and one... >>

BizReport | Ecommerce November 14, 2013

How to identify customers that will impact revenue

Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers?... >>

BizReport | Ecommerce November 12, 2013

Reports offer retailers insight into shoppers plans

The 'leaked' Black Friday circulars may not be making headlines just yet but two new reports may help people make those holiday lists - and shop smarter while they're in stores.... >>

BizReport | Ecommerce November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>

BizReport | Ecommerce October 25, 2013

Holiday Hint: Look for more buyers on more channels

Multi-channel will be big this holiday season. That's the takeaway from new data out from BIA/Kelsey and Ipsos. According to their findings more shoppers are looking to more channels to find the right products and the best offers.... >>

BizReport | Ecommerce October 04, 2013

Top 3 tips for creating personalized, integrated customer experiences

This holiday season, the shopping experience may be more important than ever. But, for perhaps the first time, it won't be the in-store experience. Rather, the online or mobile experience - simple checkouts, mobile coupons, barcodes taking the shopper to... >>

BizReport | Ecommerce October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>

BizReport | Ecommerce September 27, 2013

Sites give ecomm a makeover

A trio of releases in the ecommerce space are shaking up the traditional online shopping experience, giving consumers more of what they want: personalized experiences.... >>

BizReport | Ecommerce September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product... >>

BizReport | Ecommerce September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do... >>

BizReport | Internet September 04, 2013

Top tips for implementing responsive design elements

With responsive design some online brands are building more engaged customer bases. Read on for our experts top tips in implementing responsive design.... >>

BizReport | Ecommerce August 16, 2013

How to use back to school to drive loyalty

North American shoppers are in the midst of the back to school rush - hitting online and brick-and-mortar stores for last-minute clothes and shoes as well as school supplies like paper and pencils. For retailers, this season has two prongs:... >>

BizReport | Ecommerce July 15, 2013

Study: Deal seekers looking online and off for back to school

This year more shoppers will be looking for back to school deals. According to new data from Offers.com nearly all back to school shoppers (97%) say they'll seek out deals for many school items on their lists. Meanwhile all this... >>

BizReport | Ecommerce July 12, 2013

Accenture: Retailers gaining confidence but could saturate marketplace

An encouraging report and a warning are the takeaways from the latest Accenture Globalization Index. Key findings from Q1 2013 include more stores 'opening' new online retail outlets - many moving in to new countries or regions to engage more... >>

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