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BizReport | Ecommerce archives August 31, 2015

Top 3 tips to monetize traffic

Monetizing traffic is always confusing. How do businesses engage the people landing on their pages without overloading them with information or providing so little that they immediately click away? One expert offers his top 3 tips to better monetize traffic.... >>

BizReport | Ecommerce archives August 26, 2015

Top 3 tips to set up rules to protect against fraud

Fraudsters often target products that will be easiest to resell. For businesses selling bicycling gear, for instance, criminals might have an easier time selling bike lights and locks than a whole stolen bicycle. Repeat offenders also know that high dollar... >>

BizReport | Ecommerce archives August 12, 2015

Survey: Shoppers want deals, tech options

When it comes to what shoppers want, there are a million voices saying social media, reviews and even in-store experiences. One new survey asked shoppers what they wanted and the results may surprise some. ... >>

BizReport | Ecommerce archives July 01, 2015

Top 4 tips to reduce holiday fraud

Between Thanksgiving and New Years retailers see a lot of retail fraud - from fraudulent returns to the use of stolen credit cards. There are ways retailers can protect themselves and their customers from online and offline fraud. ... >>

BizReport | Advertising archives June 29, 2015

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>

BizReport | Ecommerce archives June 22, 2015

How smaller retailers can compete online

The online space can be a huge help to smaller retailers - it can bring in new customers, it can help older customers reconnect. But, the online space is filled with larger brands with bigger budgets. ... >>

BizReport | Ecommerce archives June 17, 2015

Study: Product recommendations not converting

Product recommendations continue to carry weight with shoppers, but not necessarily enough weight to make them buy. That is a key takeaway from new Monetate data which shows that while product recommendations continue to drive shoppers to click-and-browse store sites,... >>

BizReport | Ecommerce archives June 10, 2015

Expert: How customer experience fails impact brands

How does a single bad customer experience impact a brand? More deeply than many might think. Several recent studies indicate a single bad experience can stop a shopper from doing business with a company. ... >>

BizReport | Ecommerce archives May 13, 2015

Report advises etailers not to miss local holidays

In America we know about Memorial Day, Presidents Day and even Columbus Day sales. But what about localized sales in other parts of the world? Are retailers taking advantage? No finds a report from Oban Digital. ... >>

BizReport | Ecommerce archives May 05, 2015

Shoppers: Tracking is creepy

When it comes to shopping consumers want all the conveniences of technology - the ability to check store availability or grab a coupon - as long as stores don't add on tracking features. According to new data out from RichRelevance... >>

BizReport | Ecommerce archives April 29, 2015

Top 3 tips to reduce shopping cart abandonment

On average retailers see a 3% conversion rate; couple that with shopping cart abandon rates of more than 60% and it may seem ecommerce isn't worth the hassle. The truth is ecommerce can be quite lucrative if brands know how... >>

BizReport | Ecommerce archives February 04, 2015

nChannel: Retailers need drop ship options

Between November and December 2014 new data shows retail sales dropping 1%, but during the height of the holiday shopping season sales increased 68% (December 2014 vs. December 2013). This kind of peak selling trend shines a bright light on... >>

BizReport | Ecommerce archives December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but... >>

BizReport | Ecommerce archives November 28, 2014

Top tips to drive purchases

Mobile is expected to drive nearly 50% of all online traffic between Black Friday and Cyber Monday. Mobile sales are also expected to account for almost 25% of online sales during that time. Here's how brands can use mobile to... >>

BizReport | Advertising archives November 04, 2014

Brands: Why you need device strategy

Marketers are aware that multi-screen and multi-device are not only hot buzzwords this year, but cross channel strategies imperative to a brand's success. This, combined with the fact that holiday content consumed in 2013 was via tablet and smartphone, has... >>

BizReport | Ecommerce archives October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. ... >>

BizReport | Ecommerce archives October 01, 2014

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends... >>

BizReport | Ecommerce archives August 28, 2014

Retailers: Why you need live online assistance for the 2014 holidays

Live engagement - or live video assistance - provides a simple and seamless way for brands to connect with their customers over the web or on mobile devices using voice, video, text, and co-browsing technology. According to one expert, live... >>

BizReport | Ecommerce archives August 22, 2014

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie... >>

BizReport | Ecommerce archives August 20, 2014

How indie retailers fit into the online space

When most Americans think of shopping they think of the local mall and big box stores, but the Internet is bringing a resurgence of independent retailers back into play. Just where to these indie retailers fit in? ... >>

BizReport | Ecommerce archives July 31, 2014

Top 3 tips to use data better this holiday season

Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing... >>

BizReport | Ecommerce archives July 23, 2014

Top 3 challenges facing retailers and how to solve them

While it's true that online retailers have a unique advantage of being open 24x7x365, they're still at the mercy of overall consumer trends and buying behaviors. One expert offers his advice for retailers to cut through the clutter and solve... >>

BizReport | Ecommerce archives July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year... >>

BizReport | Ecommerce archives July 09, 2014

How one brand increased order size, lowered order cancellations

One retail brand is crediting MarketLive's infrastructure in helping them increase orders, decrease cancellations and overall push their brand higher in consumers' minds. ... >>

BizReport | Ecommerce archives June 17, 2014

Study: Up to half of customer experience budgets wasted

B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted.... >>

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