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While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs... >>
Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. ... >>
Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday.... >>
According to new data out from the Custora Pulse Cyber Monday sales increase 18% (YoY), making it the largest single-day shopping total in ecommerce history. What's more, it wasn't just PC-based shoppers adding to the total; one in three sales... >>
When it comes to shopping this year, consumers want convenience. That goes for both online and offline purchasing find two reports out just in time for the holiday rush. First, according to new data from Cisco about 60% of Americans... >>
This holiday season could be a make or break season for many retailers, especially those smaller, local retailers. One expert offers tips to help retailers build a better 2013 holiday season.... >>
Thanksgiving Weekend may be the official kick-off to the holidays for shoppers, but don't tell that to small businesses; they've been preparing for a couple of months. And they are banking on days like Small Business Saturday to help their... >>
The official kick-off to the 2013 holiday shopping season is next week, and while many brands are preparing by scheduling more employees, that may not be enough. Our expert offers his tips for dealing with the holiday rush, and one... >>
This holiday season, look for toys to make the difference for many retailers. At least for retailers of the discount variety. According to new data out from Harris Poll about half of holiday shoppers will be buying toys over the... >>
There has been a lot written about responsive design over the past year as retailers look for ways to ensure shoppers can not only 'see' messaging and product placements but that each shopper is getting a personalized experience. But, new... >>
If you want to push conversion levels higher, get personal. That is the key takeaway from a new report out with Sociomantic Labs. The programmatic ad platform's report found that nearly three-quarters (70%) of American shoppers 'are comfortable' receiving ads... >>
Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers?... >>
Brands have an enormous opportunity to capitalize on the growth of online shopping this holiday season, and need to focus on having the right engagement strategy in place before the holiday shopping traffic surge, which today go beyond the website,... >>
The 'leaked' Black Friday circulars may not be making headlines just yet but two new reports may help people make those holiday lists - and shop smarter while they're in stores.... >>
Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>
With just three weeks until Thanksgiving weekend and the official kick-off to the 2013 holiday season, retailers are getting their sites and stores ready. One expert offers last minute tips to ensure holiday readiness.... >>
While spending is expected to be strong during the 2013 holiday season, Brand Keys suggests actual per-retailer spending may be down by as much as 5% as shoppers look deeper discounts to save money. According to the report 65% of... >>
Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>
Before you hang the tinsel and turn on the Christmas carols, retailers, take a look at the calendar and consider delaying your holiday cheer just a few weeks. New data shows a majority of American's do not want stores to... >>
Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience,... >>
Exactly how are your ads faring in the online space? In some cases better than advertisers may believe. But, the big takeaway from new data out from ChoiceStream is how consumers are engaging with retailers, products and ads online and... >>
Quite of bit of cash will change hands over the upcoming 2013 holiday season, according to new data out from Discover. Their 2013 Holiday Shopping Survey indicates that not only with shoppers spend more over the holiday season, but many... >>
Following up on the trend of customer experience, ForeSee has launched a platform set up to help brands ensure a quality customer experience across channels. Called cx360, the platform includes executive portals, advanced analytics and insights geared to helping advertisers... >>
The holidays are coming and some experts believe there will be a lag in in-store shopping as people choose to shop online. However, new data shows most Americans still plan to shop in-store and supplement those trips with online or... >>
What makes a holiday shopper tick? New data out from Wanderful Media sheds light on how Black Friday shoppers are engaging with brands and products throughout the day. According to their new report there are two kinds of Black Friday... >>
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- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
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- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
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