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BizReport | Social Marketing August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while... >>

BizReport | Ecommerce August 25, 2015

Top 3 tips to identify fraudulent purchases

Fraud prevention has been around almost as long as stealing, and good businesses employ security systems that help them identify shoplifters before they leave the store. The online space continues to be a hard place to identify fraudsters. one expert... >>

BizReport | Ecommerce August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Mobile Marketing August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and... >>

BizReport | Social Marketing August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition.... >>

BizReport | Ecommerce August 13, 2015

Top tips to grow online sales

With so many products out there, even in specialized niches, it can be tough for online sellers to figure out which products to sell and even tougher to determine the likelihood of the product selling. One expert as identified two... >>

BizReport | Ecommerce August 12, 2015

Bronto: Why shoppers abandon carts

Consumers are doing much more of their shopping - from product research to actual buying - online. But, though more shoppers are looking at branded websites and reviews, a good number continue to abandon shopping carts. Why? ... >>

BizReport | Ecommerce August 12, 2015

Survey: Shoppers want deals, tech options

When it comes to what shoppers want, there are a million voices saying social media, reviews and even in-store experiences. One new survey asked shoppers what they wanted and the results may surprise some. ... >>

BizReport | Ecommerce August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on... >>

BizReport | Advertising August 06, 2015

Study: Deals drive back to school shoppers

When it comes to choosing where to buy pencils, jeans and backpacks for back to school parents are most likely to be influenced by retailers' offers. That's the takeaway from a new Retale study which indicates most (89%) of parents... >>

BizReport | Ecommerce August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and... >>

BizReport | Ecommerce August 03, 2015

Report: Cash still top American payment method

When it comes to picking up the tab at dinner or filling up the gas tank, new data out from Blackhawk Network indicates cash is the most used American payment method. Cash outpaces both checks and cards by nearly 30%.... >>

BizReport | Ecommerce July 30, 2015

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand.... >>

BizReport | Ecommerce July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. ... >>

BizReport | Ecommerce July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while... >>

BizReport | Ecommerce July 20, 2015

Experts: Amazon's Prime Day showed gaps

Last week Amazon hosted their Prime Day - an incentive to get existing Prime customers to shop and to lure new shoppers into their cyber doors. But the day didn't seem to go as smoothly as many would have thought... >>

BizReport | Ecommerce July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem.... >>

BizReport | Ecommerce July 14, 2015

Study: Consumers demanding privacy improvements

Privacy is at the top of most consumers' concerns, but according to one new report those privacy concerns aren't stopping consumers from sharing certain information with brands they trust. ... >>

BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

BizReport | Ecommerce July 10, 2015

Survey: 2/3rds consumers concerned about financial data

No one wants to have their identity stolen or to have sensitive financial data leaked. And according to a new Mastercard survey, most consumers would prefer to have their naked pictures leaked (55%) than their financial data. ... >>

BizReport | Ecommerce July 07, 2015

Report: BTS spending to increase

According to an upcoming National Retail Federation survey back to school shoppers are nearly evenly split on whether they'll spend more or the same on back to school items this year - but spending more is slightly edging out. Researchers... >>

BizReport | Ecommerce July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>

BizReport | Advertising June 29, 2015

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>

BizReport | Advertising June 25, 2015

Studies underline importance of data, priorities

Two studies this week underline the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page. ... >>

BizReport | Ecommerce June 24, 2015

Avangate: More shoppers interested in online services

There is a growing segment of the consumer base that is looking for more from their online retailers - things like subscription services for books and movies, access to content hubs and gaming.... >>

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