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BizReport | E-commerce September 05, 2008

Study: Willingness to buy is most important factor

Forget about launching an innovative video campaign, dreaming up tie-in offers to draw print readers or television viewers to the web. According to a recent study from Lockard & Wechsler Direct, all of the fancy ad mechanics in the world... >>

BizReport | E-commerce September 04, 2008

Optimost's technology could increase site optimization

Every etailer knows that to truly engage the online consumer, landing pages have to be optimized. But what about the rest of our website? Does that matter as much as the landing page? Of course it does; but how do... >>

BizReport | E-commerce September 03, 2008

ComScore: All consumers are cutting back

The US economy has even more people worried according to a new report from comScore. The study indicates that all consumer segments are cutting back on new purchases because of inflation and the housing crisis. ... >>

BizReport | E-commerce August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or... >>

BizReport | E-commerce August 22, 2008

Study: Consumers still spending less

To get the most out of this strange economic year in the US, marketers are going to have to beef up their strategy. That may as well be the tagline of a recent Deloitte study, which indicates that consumers continue... >>

BizReport | Search Marketing August 20, 2008

Krillion broadens local search, in-store pick up platform

If you think your local store can't harness the power of the Internet, think again. Local search engine Krillion is taking local search to the next level by allowing consumers to shop for goods online yet pick them up locally.... >>

BizReport | E-commerce August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech... >>

BizReport | Search Marketing August 12, 2008

How to boost landing page response

Ask any experienced marketer and they will tell you - a landing page can make or break an online business. However, even though marketers know how important the landing page is, many still aren't sure how to optimize their landing... >>

BizReport | Research August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are... >>

BizReport | E-commerce August 06, 2008

How to get the most from comparison shopping engines

Comparison shopping engines (CSE's) have become a huge buzzword for etailers across the globe. These engines take the most economical price points from merchants in their networks so that consumers can easily find the best deals. However, some merchants within... >>

BizReport | Research August 04, 2008

ComScore: Ecommerce begins to soften

Changes are coming to the ecommerce landscape, primarily because of an overall weakening in the American economy. With gas prices soaring, more and more consumers are cutting back on extra spending and the majority of consumers, it seems, chose to... >>

BizReport | E-commerce August 01, 2008

Channel Intelligence, buySafe partner for retailing opportunity

Retailers taking part in the Channel Intelligence SellCast program will get a bit more of a boost with consumers thanks to a partnership with the buySafe network. The partnership gives retailers the ability to list their products within buySafe's Bonded... >>

BizReport | E-commerce August 01, 2008

ShopLocal: In-store sales up thanks to online efforts

At the fourth annual ShopLocal Summit, the company along with PointRoll pointed out a few trends that ecommerce providers should take heed off. The biggest trend is that in-store sales are still being largely impacted by online campaigns. Whether in... >>

BizReport | Research July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals,... >>

BizReport | E-commerce July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX... >>

BizReport | E-commerce July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that... >>

BizReport | E-commerce July 09, 2008

Channel Intelligence launches new ecommerce tool in beta

If you’d like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange... >>

BizReport | E-commerce July 08, 2008

WinBuyer Launches Competitive Pricing Platform

If you have an ecommerce site you know how important it is to have competitive pricing. It isn't hard to figure out competitive pricing but it can be hard to show consumers just how competitive your pricing is. A new... >>

BizReport | Social Marketing July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control... >>

BizReport | Email Marketing July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The... >>

BizReport | E-commerce June 27, 2008

Is private event etailing the future of ecommerce?

If you have heard the rumblings over the Internet, you likely will. Private event retailing has taken a strong hold across Europe and is now beginning to take shape in the US. Just why is this new etailing format so... >>

BizReport | E-commerce June 25, 2008

BIGresearch: Work influences online shoppers

Social friends and family aren't the only influencers for today's online consumer. A recent report from BIGresearch points to workplace friends as a big influencer in online shopper's choices. ... >>

BizReport | Social Marketing June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include... >>

BizReport | Research June 19, 2008

High gas prices could be an opportunity for marketers

Online publishers are beginning to see a connection between the high gas prices in America and their online traffic. According to a recent report from comScore, traffic to sites like NewYorkGasPrices.com is skyrocketing as consumers try to find the best... >>

BizReport | Search Marketing June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and... >>

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