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BizReport | Ecommerce September 22, 2020

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why,... >>

BizReport | Ecommerce July 31, 2020

How to ensure your business is ready for 2020 holiday season

The back-to-school (BTS) season may be a rougher one than usual for many merchants and brands as consumers deal with the continuing COVID-19 crisis. A less-than-steller BTS season could mean a lower-than-usual holiday season, too. Here's what brands need to... >>

BizReport | Ecommerce April 24, 2020

Study: Reviews key to shopper engagement

Product reviews continue to be an important part of the customer journey. That is a key takeaway from new Bazaarvoice data which, among other things, shows that 75% of shoppers 'sometimes or always' trust consumer reviews. ... >>

BizReport | Ecommerce April 06, 2020

Expert: How to outwit scammers feeding on COVID-19 fears

Scammers selling fake products on the Internet, pretending to be authentic designers and brands, has long been a problem. But over the past few weeks, a new crop of these scammers have put their shingles up all over the web,... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Ecommerce March 16, 2020

Amid virus concerns, ecommerce may be strong point for merchants

Digital merchants may weather well the storm brought about by the Coronavirus pandemic. This as polls find many shoppers are avoiding shopping centers and malls around the globe. ... >>

BizReport | Ecommerce January 24, 2020

Top 3 tips to a better checkout

Smoother, more friction-free checkouts are high on consumers' want list for 2020, but providing a hassle-free checkout can be a difficult thing. There are differences in mobile and desktop, how many 'add-ons' will engage and how many will be annoying?... >>

BizReport | Ecommerce January 21, 2020

Expert: Choice, story take precedence for shoppers

Over the past 20 years the way consumers learn about and shop for products and services has changed. From digital ads and message boards to social media, merchants and brands have a plethora of new ways to engage. The problem... >>

BizReport | Ecommerce archives August 02, 2019

Study IDs pain points in sales funnel

The mid-point of sales funnels may be more problematic than many marketers think. That is a key takeaway from a new report which indicates that the top of the marketing funnel performs the best and the middle performs the least,... >>

BizReport | Ecommerce archives July 09, 2019

Top 3 tips for retailers to capitalize on summer sales

Amazon's Prime Day is only a couple of days away, big retailers including Walmart have announced plans for their own summer sales events, and back-to-school shopping is already gearing up. Here's how retailers can ensure they are ready for summer... >>

BizReport | Ecommerce archives May 29, 2019

Reports: Chatbots, personalized content driving conversions

Two new report indicate chatbots and personalized content could be game changers for retailers moving forward. ... >>

BizReport | Ecommerce archives September 19, 2018

How small and large merchants can fill the gap the Toys 'R Us closure left

There will always be a need for toys, but in the US the ability to find those toys has become harder with the closure of large toy retailer Toys 'R Us. That closure, though, could yield big benefits for merchants... >>

BizReport | Loyalty Marketing August 17, 2018

Study IDs three ways to increase shopper loyalty

It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis... >>

BizReport | Ecommerce archives June 28, 2018

Poll finds digital sales improving SMB revenue lines

New data out from Manta and Insureon underlines the importance of the digital space for small businesses. Among the findings is this: 43% of small businesses are seeing "significant" revenue growth because of online sales channels. ... >>

BizReport | Ecommerce archives June 05, 2018

Study: Google tops voice assist shopping list

While voice assistants are still a relatively new option for digital shoppers, most who use them aren't turning to Amazon, or their Alexa or Echo devices. Instead, according to new data out from RichRelevance, Google is the most turned to... >>

BizReport | Ecommerce archives May 22, 2018

Top 4 tips to protect against ecomm fraud

As more consumers turn to ecommerce for impulse and planned purchases, fraudsters are finding more ways to defraud merchants and brands. Here are four tips to help protect against ecommerce fraud. ... >>

BizReport | Ecommerce archives May 16, 2018

Expert IDs lessons merchants can learn from Toys "R" Us closure

With the closure of Toys "R" Us, as well as the shuttering of many Sears and Macy's stores, many merchants are asking - how can I protect my business from this kind of happening? We asked a digital commerce expert... >>

BizReport | Ecommerce archives May 15, 2018

Studies highlight importance of trust, store experience

Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience. ... >>

BizReport | Ecommerce archives May 09, 2018

Marketers: How to win at customer experience

Over the past three years, more emphasis has been placed on the customer experience on ecommerce sites, on social media sites, and even within the generalized advertising space. This is a problem for many brands, who may be proficient at... >>

BizReport | Advertising archives April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer... >>

BizReport | Ecommerce archives March 30, 2018

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands' second chances. In fact, according to Blis, just over half (55%) of consumers say they have a 'one strike and out' rule for brands. ... >>

BizReport | Ecommerce archives March 16, 2018

What Amazon's purchase of Ring means for brands

Amazon's recent moves - purchasing Ring, announcing delivery for Whole Foods, and more - have many retailers wondering what's next. We chatted with Treasure Data's Rob Glickman for insight. ... >>

BizReport | Ecommerce archives December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. ... >>

BizReport | Ecommerce archives August 24, 2017

Challenges 3rd Party Sellers must address

Ebay, Amazon, Etsy, and many other sites make it easy for third party sellers to make a living. But there are risks to 3rd party selling that merchants must address or face losing their income and business. ... >>

BizReport | Ecommerce archives August 17, 2017

Survey: Product images key to conversion

Skimping on the quality of product images may be killing conversions. That's a key takeaway from Splashlight data, which found that about half of US consumers rank high quality images as key to their purchasing decisions. ... >>

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