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BizReport | Ecommerce February 03, 2020

Study: Relevance key for 'every day' items

For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half... >>

BizReport | Ecommerce archives May 17, 2017

Study: Relevant recommendations key to conversion

This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance... >>

BizReport | Ecommerce archives April 13, 2015

Marketo, Neustar partner for precision targeting

A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time.... >>

BizReport | Ecommerce archives February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>

BizReport | Research archives June 10, 2014

E-Comm Roundup: Enhanced targeting lead new efforts

This week ecommerce is getting a facelift thanks to two hubs focused on data and targeting. Here are the details:... >>

BizReport | Internet April 18, 2014

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact... >>

BizReport | Advertising archives February 18, 2014

Case study shows personalized retargeting pushes ecommerce conversions

Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>

BizReport | Ecommerce archives October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>

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