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BizReport | Ecommerce February 03, 2020
Study: Relevance key for 'every day' items
For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half... >>
BizReport | Ecommerce archives May 17, 2017
Study: Relevant recommendations key to conversion
This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance... >>
BizReport | Ecommerce archives April 13, 2015
Marketo, Neustar partner for precision targeting
A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time.... >>
BizReport | Ecommerce archives February 19, 2015
Study: Most shoppers spend more with personalization
New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>
BizReport | Research archives June 10, 2014
E-Comm Roundup: Enhanced targeting lead new efforts
This week ecommerce is getting a facelift thanks to two hubs focused on data and targeting. Here are the details:... >>
BizReport | Internet April 18, 2014
How predictive tech may simplify engagement
Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact... >>
BizReport | Advertising archives February 18, 2014
Case study shows personalized retargeting pushes ecommerce conversions
Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>
BizReport | Ecommerce archives October 03, 2013
Trio of releases may set up retailers for holiday shopping
This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>
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Latest Headlines
- Forecast: Look for media usage to slow post-pandemic
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- Despite shipping delays, shoppers happy with 2020 holiday season