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BizReport | Loyalty Marketing February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But,... >>

BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

BizReport | Advertising February 07, 2020

Top 3 Elements of a Persuasion Strategy

Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. ... >>

BizReport | Advertising January 07, 2020

Expert: How to develop a B2B2C strategy

Customer experience has never been more important than in 2020 when shoppers have buying options literally at their fingertips. The so-called Amazon Effect of people buying items and then having them at home within a 48 hour window has changed... >>

BizReport | Advertising archives December 05, 2019

Experts: How to strengthen data strategy for the new year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be. We asked digital experts for their insight into how brands can improve... >>

BizReport | Ecommerce archives November 29, 2019

Why merchants need to look outside the data box

By 2023, Forrester is predicting that about 60% of retail sales will be at least influenced by digital - social media, ads, video content. This means the digital space, and the data accumulated there, will become even more important as... >>

BizReport | Ecommerce archives January 17, 2019

Speed, convenience top shoppers' wants

Less than 20 years ago, people would walk into a store and be disappointed if a sales person wasn't readily available to answer questions. Today, that has changed. In fact, according to one new report, sales person interaction is near... >>

BizReport | Advertising archives October 17, 2018

Studies ID how merchants can win during holiday season

Two new reports shed light on how consumers will be approaching the upcoming holiday shopping season. Here's what marketers and merchants need to know. ... >>

BizReport | Advertising archives September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their... >>

BizReport | Ecommerce archives November 16, 2015

Top tips to get ready for 2016 ad success

Personalization has been important in the advertising space for several years now. It will continue to be a big part of ad campaigns in the new year, but one expert says it won't be the same personalization. Here's how personalization... >>

BizReport | Ecommerce archives December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but... >>

BizReport | Ecommerce archives April 11, 2014

Top 3 tips to improve e-tail strategy

There is a limited amount of time to get a solid online retail strategy in place for not only the summer but for back to school and then the 2014 holiday season. Marketsmith CEO Monica C. Smith offers her best... >>

BizReport | Ecommerce archives November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>

BizReport | Ecommerce archives February 03, 2011

Why ecommerce needs simplicity

Over the past two years brands have seen ecommerce take huge steps forward, and yet there is still room to grow. This leads more etailers into the space and can clog the market. In 2011, one of the biggest challenges... >>

BizReport | Ecommerce archives April 27, 2010

Merchants: Do you need third party sellers?

There is tough competition in the online marketplace, especially for non-CPG brands. Finding your unique store carrying Brand X bags, for example, is nearly impossible when there are 50 other storefronts offering the same thing to consumers. Third party marketplaces... >>

BizReport | Ecommerce archives March 01, 2010

Onsite comparison prices push etail sales

Let's take a look back at Christmas Past - the holiday 2009 season to be exact - for a few tips on converting consumers. First, three record-setting shopping days were met overall, including the largest one-day shopping total. This helped... >>

BizReport | Ecommerce archives November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Blogs & Content archives November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the... >>

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