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BizReport | Ecommerce January 06, 2021

Brands: What to do about fake reviews

Fake reviews are nothing new on Amazon. In fact, some merchants pay for reviews, not caring about their legitimacy. The problem is that consumers are getting better at spotting fake reviews, and they don't like it when fakes are found.... >>

BizReport | Blogs & Content archives July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one... >>

BizReport | Ecommerce archives January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. ... >>

BizReport | Ecommerce archives October 17, 2016

What Amazon's incentivized review policy means for businesses

Recently, Amazon announced they would begin banning incentivized reviews for products on their site. The move has many small businesses wondering how the new policy will affect their business. One expert explains. ... >>

BizReport | Ecommerce archives September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. ... >>

BizReport | Blogs & Content archives September 12, 2016

Expert: Why brands must include negative feedback

How businesses handle negative feedback is increasingly important in the digital space. For example, some shoppers will see brands that include negative as well as positive reviews as more trustworthy, says one expert. ... >>

BizReport | Ecommerce archives July 07, 2016

Expert: How incentivized reviews may - or may not - work for brands

While most big online retailers - the Amazon's, Walmart's and Best Buy's - email shoppers post-purchase to remind them about ratings and reviews, many smaller retailers do not. And, even those big stores that do send review reminders aren't capturing... >>

BizReport | Ecommerce archives July 05, 2016

Expert: How multiple purchases impact reviews

According to several new reports, up to half of online purchases now include multiple items - and these multi-item orders are impacting consumer reviews. ... >>

BizReport | Ecommerce archives May 13, 2016

Brands: Why and when negative reviews can improve business

Experts have long said that negative reviews should be ignored or even hidden from consumers. But the internet of 2016 is quite different than the internet of 2006, and now some experts believe there is a time and place for... >>

BizReport | Ecommerce archives May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift... >>

BizReport | Ecommerce archives March 18, 2016

How to detect and remove fake reviews

Detecting fake reviews requires a great deal of diligence and process. It's very important to have an established and documented quality assurance approach that does as much as possible to validate the reviewer and the review. One expert offers these... >>

BizReport | Ecommerce archives March 16, 2016

Expert: How to avoid getting catfished in reviews

Singles on the dating scene get catfished - lured into a relationship with an online persona - all the time. But did you know your business could also be in danger of getting catfished? One expert explains this phenomena and... >>

BizReport | Advertising archives February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Ecommerce archives November 27, 2015

Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in... >>

BizReport | Ecommerce archives November 25, 2015

How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative... >>

BizReport | Ecommerce archives July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. ... >>

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