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BizReport | Ecommerce June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy.... >>

BizReport | Advertising September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Ecommerce April 04, 2017

Survey: Privacy concerns keep shoppers from applying for in-store credit

Retailers need to do a better job of ensuring customer's privacy in the credit sector, according to a new report. Nearly every shopper is asked if they want to open a store credit card at the checkout, and while most... >>

BizReport | Ecommerce March 26, 2014

Study: Personalization pushes more purchases

New data out from MyBuys and the e-tailing group finds personalization is pushing more purchases, a good thing for retailers. Whats more these shoppers aren't just engaging from display ads but across channels and devices, giving retailers and other brands... >>

BizReport | Ecommerce November 15, 2013

Personalization driving conversions, finds study

If you want to push conversion levels higher, get personal. That is the key takeaway from a new report out with Sociomantic Labs. The programmatic ad platform's report found that nearly three-quarters (70%) of American shoppers 'are comfortable' receiving ads... >>

BizReport | Ecommerce March 12, 2013

Top 3 personalization tips for retailers

Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion... >>

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