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BizReport | Ecommerce August 31, 2020

Marketers: How to connect in an increasingly busy digital space

As more consumers have gone online many merchants and marketers have found there are issues with friction in the customer journey. Many have also found that consumers' needs have changed quickly, especially during the COVID-19 pandemic. To find out how... >>

BizReport | Ecommerce June 11, 2020

How to improve ecommerce conversions

By the end of 2021 ecommerce is expected to hit the $120 billion mark, but there remains room for improvement. According to a recent WEVO survey 78% of marketers are not satisfied with digital conversion rates and that 7 in... >>

BizReport | Ecommerce June 10, 2020

Study: Current toolsets ineffective for CX

The push of consumers into more digital commerce isn't only effecting checkouts and shipping, it is effecting the overall customer experience. That, according to new data out from LogMeIn. Researchers found that most respondents plan to increase their CX tech... >>

BizReport | Ecommerce May 19, 2020

Reports highlight importance of experience

It is no secret that more people are buying more things - from groceries to tennis shoes to gaming equipment - online during the COVID-19 pandemic. But not all merchants, grocers, restauranteurs, or brands are making a great impression -... >>

BizReport | Ecommerce May 01, 2020

Study finds gap in need for, readiness of digital experiences

While most execs agree that digital experiences are key for consumer engagement, there is a gap in knowing this and actually implementing good digital experiences. That is a key finding from Progress Software's new report which indicates that while most... >>

BizReport | Ecommerce archives August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more... >>

BizReport | Ecommerce archives July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment.... >>

BizReport | Advertising archives April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details.... >>

BizReport | Blogs & Content archives December 25, 2018

Expert: How brands can embrace interactive experience to improve engagement

This holiday season has shown that online and mobile shopping is a key factor for spending amongst consumers, but many brands and merchants continue to struggle with online engagement. We asked an expert with The Tylt how brands can get... >>

BizReport | Ecommerce archives October 31, 2018

Top 3 tips to a better ecommerce experience

Experience has been building as a buzzword around online shopping for a couple of years now. However, many merchants have yet to upgrade their online portals, on-site search capabilities, or even recommendations engine. Here are three tips to upgrade the... >>

BizReport | Ecommerce archives October 30, 2018

Study: Shoppers feeling let down by online experience

In a significant change from 2017 numbers, Pitney Bowes 2018 Global Ecommerce Study found that nearly two-thirds (61%) of shoppers "are disappointed" by the online shopping experience. That is up 20% from 2016, when researchers found only 41% were disappointed... >>

BizReport | Advertising archives October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions.... >>

BizReport | Ecommerce archives August 16, 2017

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. ... >>

BizReport | Ecommerce archives October 18, 2016

Ecommerce Roundup: Releases could impact holiday sales

In today's ecommerce roundup, two new releases that could impact how small and medium sized retailers fare online this holiday season and beyond. ... >>

BizReport | Ecommerce archives September 19, 2016

Expert: How to create an interactive customer experience

Over the past year, the experience has begun to take precedence over simply being able to buy online. The problem is that many retailers still don't have a seamless, interactive experience. One expert offers tips to create an interactive customer... >>

BizReport | Ecommerce archives June 01, 2016

Study: Customer experience falling short

Despite improvements in the targeting of advertisements and retailers' ability to personalize websites and recommendations, the average consumer still feels their shopping experience isn't all it could be. That's the takeaway from new TimeTrade research, which found only one-quarter of... >>

BizReport | Ecommerce archives December 03, 2015

Report: Bad experiences hurting B2B brands

It isn't just Joe Public who turns away from businesses after a bad experience. New data out from Accenture Strategy shows businesses are turning away from other businesses that don't offer a solid customer experience. ... >>

BizReport | Ecommerce archives July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem.... >>

BizReport | Ecommerce archives June 15, 2015

Top 3 tips to improve customer experience

Customer experience failures are impacting brands across the board, but it takes more than simply answering a call quickly or having up-to-date inventory numbers to solve a customer experience issue. Here are our top 3 tips to improve customer experience.... >>

BizReport | Ecommerce archives June 10, 2015

Expert: How customer experience fails impact brands

How does a single bad customer experience impact a brand? More deeply than many might think. Several recent studies indicate a single bad experience can stop a shopper from doing business with a company. ... >>

BizReport | Advertising archives May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. ... >>

BizReport | Ecommerce archives April 10, 2015

Top 3 tips for better in-store experiences through data

Over the past year several studies have underlined the importance of online customer experiences; at the same time, many experts have posited that the in-store and online customer experiences need to gel. One expert weighs in on how brands can... >>

BizReport | Ecommerce archives October 15, 2014

Study: In-store experience must begin tying to online experience

The advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience is changing the way shoppers want to be engaged while in stores. ... >>

BizReport | Ecommerce archives September 04, 2014

Better economy means experience counts

If you think a good customer experience only matters when the economy is in bad shape, think again. A new study points out customer experience is actually more important under a good economy that a struggling one.... >>

BizReport | Ecommerce archives April 09, 2014

Why more brands need to embrace multi-channel attribution

There is a new buzzword echoing through the online space: multi-channel attribution. Many look at this kind of attribution as a label: what was the last click that led to a sales conversion. But according to one expert multi-channel attribution... >>

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