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BizReport | Advertising archives August 19, 2016

Study: Engagement happening in digital

When it comes to engaging with brands, more and more consumers are doing so in the digital space. That's one takeaway from new STARTEK data which found that most (80%) of consumers are now using digital devices - smartphones, tablets,... >>

BizReport | Advertising archives August 02, 2016

Expert: Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. ... >>

BizReport | Ecommerce archives March 17, 2016

Expert: Why brands should target top-of-funnel consumers

Most experts believe targeting consumers who are near the bottom of the sales funnel is a great tactic for increasing conversions, and there is no doubt this tactic works. But, according to one expert, targeting top of the funnel shoppers... >>

BizReport | Ecommerce archives April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our... >>

BizReport | Ecommerce archives February 17, 2014

Top 3 tips to improve retail engagement online

While the mobile commerce tipping point is still far in the distance, one expert suggests that while that tipping point isn't here it is still possible for brands to tap into consumers' changing buying habits to improve revenue.... >>

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