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BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Ecommerce May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Ecommerce March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience.... >>

BizReport | Ecommerce December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

BizReport | Advertising August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. ... >>

BizReport | Advertising May 09, 2017

Ad Roundup: Integrations for increased data

In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. ... >>

BizReport | Ecommerce April 04, 2017

Survey: Privacy concerns keep shoppers from applying for in-store credit

Retailers need to do a better job of ensuring customer's privacy in the credit sector, according to a new report. Nearly every shopper is asked if they want to open a store credit card at the checkout, and while most... >>

BizReport | Advertising January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Ecommerce December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. ... >>

BizReport | Advertising September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Advertising July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

BizReport | Advertising January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to... >>

BizReport | Internet January 14, 2015

Ecommerce Roundup: Payroll and performance insights

Two new releases into the ecommerce space should make it simpler for both small and large businesses to perform. Here's how:... >>

BizReport | Advertising November 10, 2014

How to turn data into intelligence

Until recently, consumer profiles that marketers target have been limited because data wasn't being synched globally, or not all the data was being captured. The more data that ad tech professionals can gather, the better and more sophisticated the targeting... >>

BizReport | Advertising October 02, 2014

Ad RoundUp: Ecommerce deployments key in on data

More signs of the increasing importance placed on data: three ecommerce platforms which will integrate more data options for retailers and brands.... >>

BizReport | Ecommerce September 30, 2014

BigCommerce release uses real time to boost revenue

Over the past few years real time data has become something of a buzzword for etailers. This week one ecommerce platform is launching a real time solution set up to drive new revenue. The solution gives access to top level... >>

BizReport | Research June 10, 2014

E-Comm Roundup: Enhanced targeting lead new efforts

This week ecommerce is getting a facelift thanks to two hubs focused on data and targeting. Here are the details:... >>

BizReport | Ecommerce May 12, 2014

Top 3 tips to use data better

A couple of years ago the backlash - from some shoppers - against data collection was staggering. Move forward a few years, WiFi is everywhere and most have switched to smartphones and now the outcry against data collection is different.... >>

BizReport | Advertising March 18, 2014

Top 3 tips to better use real-time data to engage shoppers

It's hard to get true real-time data into advertisers' hands because by the time the data has been collected and sent over, it's no longer considered "new". Purchase intent is fleeting - when consumers post a specific want or need,... >>

BizReport | Advertising March 10, 2014

How data will impact businesses in 2014

Data collection and analysis has matured over the past two years. Businesses are now using data to enhance not only traditional ad spending but native and programmatic spending as well. Even more, brands are using cloud-based data collection and analysis... >>

BizReport | Ecommerce March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Ecommerce August 27, 2013

Brands: Why you need to know the customer path

As data collection becomes more sophisticated, brands are not only finding out how customers react on-site but how they are reaching ecommerce sites and what social media tosses into the mix. That is putting customer attribution models at the top... >>

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