RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (1 - 25):

BizReport | Ecommerce October 27, 2020

How to use IP data to connect

There are many different kinds of data that can be used to target consumers, giving them a better digital experience whether they are shopping for holiday gifts or looking for entertaining content. But one type of data - IP data... >>

BizReport | Internet September 02, 2020

Study: Data age is here but many aren't prepared

Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>

BizReport | Internet February 19, 2020

What Chrome's 'SameSite Cookie' update means for marketers

This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser.... >>

BizReport | Advertising archives November 11, 2019

Expert: Personalization key to engaging shoppers

Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what... >>

BizReport | Advertising archives October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>

BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Advertising archives October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new... >>

BizReport | Law & Regulation October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>

BizReport | Internet May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a... >>

BizReport | Advertising archives December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Ecommerce archives September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Ecommerce archives May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Ecommerce archives March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience.... >>

BizReport | Ecommerce archives December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

BizReport | Advertising archives August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. ... >>

BizReport | Advertising archives May 09, 2017

Ad Roundup: Integrations for increased data

In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. ... >>

BizReport | Ecommerce archives April 04, 2017

Survey: Privacy concerns keep shoppers from applying for in-store credit

Retailers need to do a better job of ensuring customer's privacy in the credit sector, according to a new report. Nearly every shopper is asked if they want to open a store credit card at the checkout, and while most... >>

BizReport | Advertising archives January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Ecommerce archives December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. ... >>

BizReport | Advertising archives September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising archives August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Advertising archives July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

BizReport | Advertising archives January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to... >>

BizReport | Internet January 14, 2015

Ecommerce Roundup: Payroll and performance insights

Two new releases into the ecommerce space should make it simpler for both small and large businesses to perform. Here's how:... >>

Pagination: 1 - 2