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BizReport | Advertising August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked... >>

BizReport | Ecommerce June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy.... >>

BizReport | Blogs & Content September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers.... >>

BizReport | Advertising March 26, 2018

Survey: Amazon shoppers 'don't notice' ads

New survey data indicates Amazon shoppers maybe blinded to ads. But, that doesn't mean marketers should avoid advertising in Amazon's marketplace. That because, although more shoppers within Amazon report not noticing ads, those who do notice are highly engaged. ... >>

BizReport | Ecommerce November 16, 2016

Top 3 tips to turn Black Friday green

Black Friday has long been the kick-off to the holiday season, and even though shoppers continue to shop earlier, Black Friday deals remain some of the hottest tickets for shoppers. Here are three tips that could increase merchants' revenue on... >>

BizReport | Ecommerce March 17, 2016

Expert: Why brands should target top-of-funnel consumers

Most experts believe targeting consumers who are near the bottom of the sales funnel is a great tactic for increasing conversions, and there is no doubt this tactic works. But, according to one expert, targeting top of the funnel shoppers... >>

BizReport | Ecommerce October 19, 2015

Survey: Shoppers will gift to themselves

Look for shoppers to make a few purchases for themselves this holiday season. That according to Connexity. They analyzed a BizRate Insights study and found, especially over the Thanksgiving holiday, more shoppers will buy for themselves than they will for... >>

BizReport | Advertising September 23, 2015

Top 3 tips to determine where retail ad dollars should be spent

Opportunity is here, online retailers only need to know where to look for it. That, according to one expert who says consumers' demand for getting their products right now means dollar signs for ready retailers. ... >>

BizReport | Advertising August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands... >>

BizReport | Ecommerce October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. ... >>

BizReport | Ecommerce June 16, 2014

Survey: Retailers find cross device opps a challenge

Consumer data is making targeting and retargeting customers simpler for many retailers, but there are still challenges. Chief among them: the wealth of data. According to a new myThings survey retailers are succeeding with some data usage like retargeting, but... >>

BizReport | Advertising April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Ecommerce January 03, 2014

Study: Email, reviews, apps 'most influential' for shoppers

When it comes to influencing a purchase, a new report from Ryan Partnership may have retailers clicking to make campaign changes. According to the survey of shoppers, emails sent by retailers, online reviews and shopping apps are the most influential... >>

BizReport | Ecommerce August 26, 2013

Marin: PLAs are delivering for retailers

Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more than 20% higher than text and with... >>

BizReport | Ecommerce July 19, 2013

Adobe: Social pushing commerce

New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. ... >>

BizReport | Blogs & Content July 04, 2013

How to create content that will engage across screens

'Lean back' experiences are on the rise with consumers, especially those in the most space. More shoppers are using tablets to read content, and while in the tablet space are engaging with product images. This trends offers retailers a new... >>

BizReport | Advertising December 19, 2012

Survey: Shoppers buying in-store after seeing online promo

A new report may change how retailers look at online advertising. From Wanderful Media, the study suggests that most online ads and content are actually sending shoppers into stores rather than through virtual storefronts. In fact, researchers say less than... >>

BizReport | Ecommerce September 17, 2012

BIA/Kelsey: Online deals still hot for SMBs

When it comes to capturing the attention of consumers, small retailers and local businesses continue to bet on deal sites. According to a new survey from BIA/Kelsey just over half of local businesses (surveyed) say they are likely to use... >>

BizReport | Ecommerce August 24, 2012

S.A. brand expands internationally, Hearst to launch shoppable content option

Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national... >>

BizReport | Ecommerce January 03, 2012

Samples still go far with female shoppers

When it comes to engaging female consumers, smart ad money is being spent in social media, but a new report warns brands not to forget the old stand-bys. Specifically free samples and peer reviews. New data from Total Beauty Media... >>

BizReport | Advertising July 29, 2010

Survey: July, September big influencers for back to school spend

School may start, at least for most American students, in August, but a new report from PointRoll and ShopLocal finds that July and also September are big influencers on back to school shopping. Many retailers focus on August for the... >>

BizReport | Ecommerce November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

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