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BizReport | Advertising archives February 24, 2010

Are you changing with the demographic times?

Demographics. Marketers live and die by them, but relying on demographics is not the best way to run any campaign according to two recent reports. These reports, geared to toward tech early adopters and straight demographic marketers, indicate that marketers... >>

BizReport | Research archives July 11, 2008

Report: Canadians most likely to bank online

A new report from comScore indicates that Canadians are leading the way with online banking. While some marketers may not think this is relevant to online marketing, it is. With online banking being a relatively new endeavor, but one that... >>

BizReport | Research archives March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women... >>