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BizReport | Advertising archives March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and... >>

BizReport | Advertising archives January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release... >>

BizReport | Advertising archives June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Blogs & Content archives June 16, 2010

eXelate launches publisher data exchange platform

A new platform from online targeting firm eXelate may help online publishers better manage and aggregate data for exchange with their premium partners. The platform, called teXi:PM is a private marketplace for online publishers to exchange data with advertising agencies,... >>

BizReport | Advertising archives March 31, 2010

CPMatic, eXelate partnership results in 92% ROI lift

A partnership between ad platform CPMatic and targeting firm eXelate has resulted in a high ROI for at least one advertiser. The partnership allows CPMatic customers to automate and optimize campaigns. A computer retailer who took advantage of the partnership... >>

BizReport | Advertising archives January 26, 2010

InviteMedia taps eXelate for ad analytics

A new partnership between advertising targeting firm eXelate and ad network Invite Media should give marketers more information about prospective media buys. This, in turn, should help marketers increase campaign ROI.... >>

BizReport | Advertising archives December 08, 2009

Zedo, eXelate partner for behavioral targeting

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>

BizReport | Advertising archives October 13, 2009

eXelate platform gives publishers more control over ad revenue

Want more control over the ad-space on your content site? You aren't alone. Since content became king on the Internet, publishers have been struggling to find the right balance to content, ad space and maximizing profits. A new platform from... >>

BizReport | Advertising archives September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access +... >>

BizReport | Advertising archives June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50... >>

BizReport | Advertising archives February 24, 2009

eXelate's Optimization Lab uncovers interesting behaviors

Think you have behavioral targeting all figured out? Think again. New behaviors and trends are being found as researchers track how consumers are engaging with ads throughout eXelate's Optimization Lab.... >>

BizReport | Advertising archives September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience... >>

BizReport | Advertising archives August 20, 2008

Exelate launches optimization lab for publishers

Targeting ads is absolutely necessary for online marketers; without targeting, studies have shown that ads can fall on deaf ears or blind eyes. The problem? Some marketers still aren't sure how to target their client base or how to best... >>

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