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BizReport | Advertising archives September 10, 2014

Advertising RoundUp: Platforms to push better data, experience

This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>

BizReport | Advertising archives February 06, 2014

Study: 1/3 Super Bowl impressions lead to engagement

The biggest football game of the year - the Super Bowl - isn't so much about football anymore as advertising. But, according to one new study only about one-third of those exposed to Super Bowl ads (31.66% to 39.50%) will... >>

BizReport | Advertising archives December 26, 2013

Top 3 trends brands need to know now for 2014

From new ways to collect data to innovative ways to analyze that data, businesses across the globe are preparing for a data-centric 2014. But data isn't the only trend as we head into the New Year. One expert says multi-platform,... >>

BizReport | Advertising archives November 01, 2013

Releases add analytics, data options

Data is the key to the online space, and two new releases are set up to deliver real time and first party analytics to brands across the online space. Here's how:... >>

BizReport | Advertising archives September 02, 2013

Platforms help brands see how television ads are performing

Two platforms are helping brands expand their reach into television. Gracenote has announced they'll power snapshots of TV programming while eXelate has released early data indicating their platform is pushing greater TV audience data.... >>

BizReport | Advertising archives May 31, 2013

Platform announcements underscore online influence

This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how:... >>

BizReport | Advertising archives May 15, 2013

Drawbridge partners eXelate for mobile targeting

Drawbridge and eXelate are now working together for better mobile targeting. Through their new partnership eXelate's more than 8,000 segment targeting platform will be pushed to more devices through the Drawbridge cross device platform. Cross platform targeting is quickly buzzing... >>

BizReport | Advertising archives April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd... >>

BizReport | Advertising archives April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users.... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Advertising archives January 10, 2013

Triton Digital, eXelate partner for targeted, streaming audio

A new partnership in the digital space will give audiophiles more in their listening day. Triton Digital and eXelate have teamed up to offer a targeting solution for ads in the streaming audio space. But radio is dead? Not so,... >>

BizReport | Ecommerce archives November 30, 2012

Reports: Black Friday, Cyber Monday attract international crowds

Don't count Cyber Monday out just yet. New numbers are out from comScore showing Cyber Monday still has a definite hold on US shoppers. According to their data $1.46 billion was spent online November 26 (Cyber Monday) - nearly half... >>

BizReport | Advertising archives October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>

BizReport | Advertising archives June 20, 2012

eXelate taking models to the maX

New from eXelate two brand tools created to enhance how brands build and use ad models and leverage brand information. Called eXelate maX brand the tools can help marketers in different sectors determine which attributes are most important to their... >>

BizReport | Advertising archives June 06, 2012

TruSignal, eXelate partner for audience targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. ... >>

BizReport | Advertising archives May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>

BizReport | Advertising archives April 19, 2012

Platform creates customer profiles using Myers Briggs types

Have you heard of Myers Briggs personality testing? An online platform is using the Myers Briggs personality types to help advertisers offer more relevant targeting. From V12 Group the PYCO profiling unit bases their audience segments on the personality traits... >>

BizReport | Advertising archives February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Advertising archives January 31, 2012

eXelate, Nielsen Catalina enter partnership agreement

As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>

BizReport | Ecommerce archives November 30, 2011

Black Friday hot, Cyber Monday not?

The total online spend for Cyber Monday is out - and it's big. Billion dollar big, which many expected thanks to the strong ecommerce showing on Black Friday. But, whatever the spending total for online shoppers, one company finds Cyber... >>

BizReport | Ecommerce archives November 29, 2011

Black Friday trends to tech buys

The holiday buying season is off to a good start with more than $815 million in online retailers pockets according to comScore. With a one-quarter increase in online sales, it would seem more shoppers are finding their gift buys online,... >>

BizReport | Advertising archives November 21, 2011

comScore validates eXelate data

Purchase intent data has become more important to online brands through 2011; this type of data allows brands to see which consumers are most interested in their products. eXelate, a leader in purchase intent data, has announced their purchase intent... >>

BizReport | Advertising archives October 18, 2011

eXelate, Cognitive Match partner for dynamically targeted ads

An improved targeting measure from Cognitive Match and eXelate will optimize ads based on real time information. Through the partnership Cognitive Match will use eXelate's targeting data on both of their Dynamic Creation options. ... >>

BizReport | Advertising archives August 16, 2011

eXelate taps comScore for audience segment verification

A new collaboration between eXelate and comScore may offer brands a more secure feeling in their data transactions. comScore will now be analyzing and verifying eXelate's audience segments giving advertisers more confidence in the process.... >>

BizReport | Advertising archives August 09, 2011

Longboard Media taps eXelate for data monetization

Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. Through the partnership, Longboard will utilize eXelate's DataLinX features, Audience eXtender and Tag Manager. ... >>

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