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BizReport | Email Marketing August 14, 2009

Five reasons you should be testing email marketing campaigns

There's an easy way to ascertain an email's performance in terms of creative, frequency, content and even deliverability and that's by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers... >>

BizReport | Advertising July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Email Marketing July 23, 2009

eROI: 37% of email marketers still don't test

Testing, testing. Apparently many email marketers still aren't testing their messages and campaigns prior to launch, which is the most likely culprit of flagging email conversions. According to a new study from eROI, 37% of email marketers are not testing... >>

BizReport | Email Marketing December 11, 2008

Study reveals how student interact with email

If you think marketing to high school and college-aged students is simply about video or a clever hook, think again. A new study from eROI reveals the differences between high school and college students, giving marketers a better idea of... >>