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BizReport | Advertising archives April 12, 2016

Study: People-based ad spend increasing

Based on consumer response rates, advertisers are increasing their people-based spending. That's the takeaway from new Econsultancy and Signal research, which shows most (92%) of media buyers and their clients are increasing their spend in that area. ... >>

BizReport | Social Marketing January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy.... >>

BizReport | Advertising archives June 25, 2015

Studies underline importance of data, priorities

Two studies this week underline the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page. ... >>

BizReport | Advertising archives March 18, 2015

Study: Disconnect between data, experience

While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>

BizReport | Advertising archives June 25, 2014

Study: Unified marketing driving ROI

Unified marketing is a fairly new term to the online space, the basic tenets are that by unifying data brands can create more personalization, improve customer service and obtain better customer segmentation - which leads back to the targeting/personalization key.... >>

BizReport | Social Marketing July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third... >>

BizReport | Ecommerce archives January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their... >>

BizReport | Email Marketing August 09, 2010

Is your email campaign tablet ready?

Apple's iPad may have been the biggest, at least so far, but more tablets are headed into consumers' hands and that means marketers need to be ready. All advertisers have had to make adjustments to smart-devices, whether rich media, video... >>

BizReport | Search Marketing August 11, 2009

Drop PPC campaigns when organic performing?

There's a great discussion going on over at the eConsultancy blog. It was kicked off by an article which pondered the argument for ceasing the placement of PPC search ads if a website ranked top for all keywords in organic... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Search Marketing February 25, 2009

Report: Vertical searchers have limited interest

When it comes to vertical search engines users the more targeted the search query return the better. A new report from Econsultancy and Convera found that for those using vertical search engines 67% report using the engine to find specific... >>

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