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BizReport | Advertising June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. ... >>

BizReport | Blogs & Content February 08, 2010

Report: Tablets point to always-on functionality

In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that... >>

BizReport | Research June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st... >>

BizReport | Trends & Ideas February 03, 2009

Hitwise: Steady growth in 'e-book' searches

Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic... >>

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