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BizReport | Advertising June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix.... >>

BizReport | Advertising June 12, 2008

NYTimes launches self-serve ad platform

DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses. ... >>

BizReport | Advertising May 27, 2008

Unicast to provide rich media for Google's content network

Mark down a new advertising provider for Google's content network. Unicast, a leader in rich media advertising, has signed on to provide rich media, display ads for the network. Google's content network is a leader for advertising networks around the... >>

BizReport | Search Marketing May 23, 2008

Google plans Image Search display ads

Google plans to place display ads alongside their Image Search results as part of a suite of image-related experiments currently underway.... >>

BizReport | Advertising May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry?... >>

BizReport | Social Marketing May 05, 2008

Radius: UGC meets display advertising

User-generated content is often found on feedback pages and product review pages, there for those who care to find it, but a new service could see user reviews and comments getting their share of the limelight.... >>

BizReport | Advertising April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. ... >>

BizReport | Advertising April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth?... >>

BizReport | Search Marketing February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account... >>

BizReport | Mobile Marketing January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time.... >>

BizReport | Advertising January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008.... >>

BizReport | Advertising December 21, 2007

Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with... >>

BizReport | Advertising December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own... >>

BizReport | Advertising November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies.... >>

BizReport | Search Marketing November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by... >>

BizReport | Advertising November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising.... >>

BizReport | Advertising October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. ... >>

BizReport | Advertising September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network ... >>

BizReport | Advertising August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear.... >>

BizReport | Advertising August 22, 2007

Community papers get a boost from CoolerAds

A new online ad platform is helping community newspapers get back online with their readers. Called CoolerAds, the platform offers online classified and display ads as well as a local search platform.... >>

BizReport | Research August 01, 2007

Combine search, display for best results

A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise.... >>

BizReport | Advertising July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer.... >>

BizReport | Search Marketing June 25, 2007

More shake ups at Yahoo

This weekend Yahoo Inc. announced it was merging its search and display advertising units. ... >>

BizReport | Internet May 03, 2007

Comcast partners with Yahoo in ad deal

Comcast and Yahoo have forged a multi-year partnership for online display and video ad services on Comcast.net.... >>

BizReport | Social Marketing March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture.... >>

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