RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

101 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5

25 result(s) displayed (51 - 75):

BizReport | Advertising August 25, 2009

Adify: Display ad CPMs rebound

While median CPMs for online display ads remain unchanged, some categories experienced growth, found vertical ad network management firm Adify.... >>

BizReport | Advertising August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few... >>

BizReport | Internet Marketing 101 July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big... >>

BizReport | Advertising July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end... >>

BizReport | Advertising July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site... >>

BizReport | Advertising June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. ... >>

BizReport | Advertising June 11, 2009

Report: Overall ad spend drops as display rises

As expected, the Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad... >>

BizReport | Advertising June 08, 2009

UK display advertising activity rises in Q1 09

New figures released by Nielsen Online show a rise in the level of display advertising activity in the UK during the first few months of this year. ... >>

BizReport | Advertising May 12, 2009

iProspect: Search, display ads work closely together

New research shows search and display advertising happily co-existing and even goes so far as to suggest that search can be an alternative response mechanism for display advertising. ... >>

BizReport | Research April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Advertising March 11, 2009

OPA proposes trio of new ad units

Hot on the heels of Google's launch of expandable display advertising, comes news from the Online Publishers Association that they are introducing a trio of new advertising units in the hope of boosting both creativity and revenue.... >>

BizReport | Advertising March 02, 2009

Dynamic Display Ads - now that's dapper

You know the old direct marketing mantra - the right offer to the right person at the right time? Well, it's come to display ads, courtesy of Dynamic Display Ads from Dapper.... >>

BizReport | Advertising January 23, 2009

High spenders and frequent shoppers welcome personalized ads

Results from a survey into what consumers want from online advertising have revealed that a retailer's most attractive prospects show a clear preference for targeted and personalized advertising. ... >>

BizReport | Advertising December 04, 2008

LucidMedia to expand contextual display ad network

Online meta-network and contextual display ad platform LucidMedia is set to expand their contextual display advertising network after completing $8.8 million in funding. The funding will also include expanding their national sales team and opening offices on Madison Avenue.... >>

BizReport | Advertising November 25, 2008

Platform turns offline circulars into online display ads

Offline ads may require different content than online ads but a new platform from Specific Media is combining online and offline ads to give etailers another way to engage consumers. The new platform takes offline circular ads and quickly transforms... >>

BizReport | Advertising October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Search Marketing October 01, 2008

Eyeblaster takes marketers beyond the last click

With display advertising click-through rates in decline it’s important for marketers to understand the reasons behind the lack of interaction. Eyeblaster has released a tool that allows marketers to track consumer behavior and look beyond the last click. ... >>

BizReport | Advertising September 25, 2008

Yahoo gives APT an upgrade

Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. ... >>

BizReport | Advertising August 22, 2008

Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. ... >>

BizReport | Search Marketing August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads... >>

BizReport | Advertising August 11, 2008

New display ads increase user engagement

All of that information stating the display ad is a dead advertising space? Don't believe all the hype. Display ads aren't dead so much as in need of a revamp; something that a new display ad offering from RAMP Digital... >>

BizReport | Research August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. ... >>

BizReport | Advertising August 06, 2008

American Apparel tops display ad use rankings

Some of the major online clothing retailers are using display ads, some with views in the hundreds of millions. However, comScore suggests that most major online clothing retailers could do more to make the most of their Internet ad campaigns.... >>

BizReport | Advertising June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers.... >>

BizReport | Advertising June 13, 2008

Kayak.com launches display ad network

Kayak.com has recently added to its advertising options by launching display advertising for the Kayak Publishers Network.... >>

Pagination: 1 - 2 - 3 - 4 - 5