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BizReport | Advertising September 24, 2010

Displays ads dominate ad spending

A straw poll conducted with 100 visitors to the recent ad:tech event in London, U.K., discovered a positive outlook concerning the future of ad delivery online and via mobile.... >>

BizReport | Advertising September 21, 2010

Criteo CPC platform includes display ad inventory

A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid... >>

BizReport | Advertising September 07, 2010

Forecast: Increased tech to push display ad spend 14%

Online advertising may see little growth over the next twelve months, overall, but one segment is set to make a decent push upward in the New Year. According to a recent Borrell Associates forecast, display advertising should increase by about... >>

BizReport | Advertising June 25, 2010

3 tips to reduce ad's value erosion

The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers... >>

BizReport | Advertising June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Search Marketing June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. ... >>

BizReport | Ecommerce May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used... >>

BizReport | Trends & Ideas April 21, 2010

Yahoo's Q1 09 report good start to year

In the same quarter as it celebrated its 15th birthday, Yahoo has also reported a good start to the year with an increase in revenues and a stabilizing search share. ... >>

BizReport | Advertising March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Advertising March 26, 2010

Google AdWords finally gets retargeting capability

While Yahoo, ValueClick and other ad networks have offered ad retargeting for some time, Google has only just released it to their AdWords customers after twelve months in beta.... >>

BizReport | Mobile Marketing March 12, 2010

Display ads arrive on YouTube mobile sites

Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year.... >>

BizReport | Advertising March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor... >>

BizReport | Advertising February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for... >>

BizReport | Advertising February 26, 2010

Click Forensics beta-launches display ad verification platform

There is another tool for marketers to add to their campaign arsenal. Today online ad verification solution Click Forensics is launching a new platform, Display Ad Verification, in beta. The platform filters audience impressions and advertising serving information in real... >>

BizReport | Research February 17, 2010

comScore: Consumers' use of Internet climbs to new heights

In the twelve months to November, 2009, the online sectors showed sturdy growth, according to comScore's Digital Year in Review. Most of the growth can be attributed to an increase in consumer use of digital channels. ... >>

BizReport | Advertising December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads... >>

BizReport | Advertising October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Advertising October 12, 2009

Study: 10% of local ads are display

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a... >>

BizReport | Advertising October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties.... >>

BizReport | Search Marketing September 28, 2009

Do you know the value of non-clicks?

When it comes to marketing lately, everyone seems to be focused on click value. How long between a click and a purchase? What exactly does that click mean? But, according to some research, there is potentially more value in a... >>

BizReport | Advertising September 23, 2009

Online advertisers increasingly turn to ad networks

Flexible payment models and increased audience reach are both driving online advertisers to increase their use of ad networks, according to new research conducted by eConsultancy and sponsored by the Rubicon Project.... >>

BizReport | Internet September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year.... >>

BizReport | Advertising September 14, 2009

iCrossing: Display ads lift search traffic

Global digital marketing agency iCrossing have published a whitepaper that shows how effective display advertising campaigns can be in raising brand affinity.... >>

BizReport | Advertising September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>

BizReport | Social Marketing September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S.... >>

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