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Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>
New figures released by eMarketer reveal a massive increase in mobile advertising investment in the UK this year, the country with the highest smartphone usage in the world. ... >>
Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>
BizReport | October 19, 2012
Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry.... >>
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>
Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy.... >>
The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>
A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>
New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>
A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>
New figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers show U.S. online ad revenue rose significantly again in the first half of 2011 to a record-breaking amount.... >>
It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>
Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>
Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.... >>
For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>
Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>
Forget about those grocery lists carried into stores by harried moms and dads. A new report from Nielsen Catalina Solutions, PointRoll and Supervalu Inc. found that grocery spending is becoming more influenced by interactive display ads. Researchers found that using... >>
eMarketer forecasts Facebook will effortlessly overtake Yahoo in display advertising revenue during 2011, despite Yahoo's display ad revenues increasing by double digits. ... >>
Moving into the 2010 holiday season and then into 2011, advertising verification and optimization hub Mpire has plenty of momentum. The platform has announced their AdXpose technology will be integrated into two additional platforms, Adconion and AOL's ADTECH, giving marketers... >>
Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore.... >>
Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best... >>
A straw poll conducted with 100 visitors to the recent ad:tech event in London, U.K., discovered a positive outlook concerning the future of ad delivery online and via mobile.... >>
A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid... >>
Online advertising may see little growth over the next twelve months, overall, but one segment is set to make a decent push upward in the New Year. According to a recent Borrell Associates forecast, display advertising should increase by about... >>
The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers... >>
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
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