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BizReport | October 19, 2012

British marketers baffled by display advertising acronyms

Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry.... >>

BizReport | Advertising July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>

BizReport | Advertising June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy.... >>

BizReport | Advertising June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>

BizReport | Advertising April 25, 2012

comScore: Clicks don't matter?

A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>

BizReport | Advertising April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Advertising January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Advertising September 30, 2011

Internet ad revenues soar in US

New figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers show U.S. online ad revenue rose significantly again in the first half of 2011 to a record-breaking amount.... >>

BizReport | Advertising September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Advertising June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising April 20, 2011

Criteo: Display ad growth strong

Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.... >>

BizReport | Advertising April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>

BizReport | Advertising April 05, 2011

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>

BizReport | Advertising March 08, 2011

Study finds display ads push grocery spending

Forget about those grocery lists carried into stores by harried moms and dads. A new report from Nielsen Catalina Solutions, PointRoll and Supervalu Inc. found that grocery spending is becoming more influenced by interactive display ads. Researchers found that using... >>

BizReport | Advertising March 02, 2011

Facebook display ad revenues to surge 80% this year

eMarketer forecasts Facebook will effortlessly overtake Yahoo in display advertising revenue during 2011, despite Yahoo's display ad revenues increasing by double digits. ... >>

BizReport | Advertising November 23, 2010

Adconion, ADTECH tap Mpire for verification

Moving into the 2010 holiday season and then into 2011, advertising verification and optimization hub Mpire has plenty of momentum. The platform has announced their AdXpose technology will be integrated into two additional platforms, Adconion and AOL's ADTECH, giving marketers... >>

BizReport | Advertising November 08, 2010

Facebook serves quarter of all U.S. display ads

Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore.... >>

BizReport | Ecommerce November 04, 2010

Execs see correlation between display, search for holiday ads

Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best... >>

BizReport | Advertising September 24, 2010

Displays ads dominate ad spending

A straw poll conducted with 100 visitors to the recent ad:tech event in London, U.K., discovered a positive outlook concerning the future of ad delivery online and via mobile.... >>

BizReport | Advertising September 21, 2010

Criteo CPC platform includes display ad inventory

A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid... >>

BizReport | Advertising September 07, 2010

Forecast: Increased tech to push display ad spend 14%

Online advertising may see little growth over the next twelve months, overall, but one segment is set to make a decent push upward in the New Year. According to a recent Borrell Associates forecast, display advertising should increase by about... >>

BizReport | Advertising June 25, 2010

3 tips to reduce ad's value erosion

The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers... >>

BizReport | Advertising June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Search Marketing June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. ... >>

BizReport | Ecommerce May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used... >>

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