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BizReport | Advertising archives December 20, 2016

Facebook, Google to account for 71% of display ad market in UK by 2020

By 2020, Facebook and Google will account for nearly three-quarters of the display advertising market the UK, according to a new report from OC&C Strategy Consultants. ... >>

BizReport | Advertising archives June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested.... >>

BizReport | Advertising archives April 02, 2014

Media Rating Council drops advisory as ad viewability rises

As PointRoll's latest Benchmarks Report reveals that ad viewability has risen, the Media Rating Council lifts its advisory warning against advertisers using viewability measurements as trading currency.... >>

BizReport | Advertising archives December 12, 2013

Dispop proves the value of custom display ad creative

An online ad buying and creation company has conducted side-by-side comparisons of Google's template-driven ads with custom ads created through their own ad platform. The results are revealing.... >>

BizReport | Email Marketing December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>

BizReport | Mobile Marketing June 25, 2013

UK mobile ad investment to rise 90% in 2013

New figures released by eMarketer reveal a massive increase in mobile advertising investment in the UK this year, the country with the highest smartphone usage in the world. ... >>

BizReport | Advertising archives June 06, 2013

TV, display ad budgets raided for online video

Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>

BizReport | October 19, 2012

British marketers baffled by display advertising acronyms

Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry.... >>

BizReport | Advertising archives July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>

BizReport | Advertising archives June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy.... >>

BizReport | Advertising archives June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>

BizReport | Advertising archives April 25, 2012

comScore: Clicks don't matter?

A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>

BizReport | Advertising archives April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Advertising archives January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Advertising archives September 30, 2011

Internet ad revenues soar in US

New figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers show U.S. online ad revenue rose significantly again in the first half of 2011 to a record-breaking amount.... >>

BizReport | Advertising archives September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Advertising archives June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising archives April 20, 2011

Criteo: Display ad growth strong

Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.... >>

BizReport | Advertising archives April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>

BizReport | Advertising archives April 05, 2011

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>

BizReport | Advertising archives March 08, 2011

Study finds display ads push grocery spending

Forget about those grocery lists carried into stores by harried moms and dads. A new report from Nielsen Catalina Solutions, PointRoll and Supervalu Inc. found that grocery spending is becoming more influenced by interactive display ads. Researchers found that using... >>

BizReport | Advertising archives March 02, 2011

Facebook display ad revenues to surge 80% this year

eMarketer forecasts Facebook will effortlessly overtake Yahoo in display advertising revenue during 2011, despite Yahoo's display ad revenues increasing by double digits. ... >>

BizReport | Advertising archives November 23, 2010

Adconion, ADTECH tap Mpire for verification

Moving into the 2010 holiday season and then into 2011, advertising verification and optimization hub Mpire has plenty of momentum. The platform has announced their AdXpose technology will be integrated into two additional platforms, Adconion and AOL's ADTECH, giving marketers... >>

BizReport | Advertising archives November 08, 2010

Facebook serves quarter of all U.S. display ads

Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore.... >>

BizReport | Ecommerce archives November 04, 2010

Execs see correlation between display, search for holiday ads

Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best... >>

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