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BizReport | Advertising March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served... >>

BizReport | Advertising March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor... >>

BizReport | Advertising February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly... >>

BizReport | Advertising February 16, 2010

How to engage by mailing less

Catalogs are a marketing standby. But with postage costs increasing, many brands are cutting back. Here is how one menswear retailer cut back on catalog mailings but managed to increase savings.... >>

BizReport | Advertising January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the... >>

BizReport | Advertising January 04, 2010

Marketers want transparency in New Year

Well, 2010 is here and many marketers are making a change from year's past. Rather than blindly signing up with advertising networks, content hubs or placing search campaigns, they are looking for specific, non-intrusive content with which to advertise. Enter... >>

BizReport | Social Marketing December 17, 2009

eMarketer: Social to lead online marketing efforts

While it is no surprise that the online advertising marketplace continues to be down it may surprise some of you to know that search and display ad formats continue to be strong, and that the 2010 forecast is likely to... >>

BizReport | Advertising October 12, 2009

Study: 10% of local ads are display

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a... >>

BizReport | Advertising October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore... >>

BizReport | Advertising September 24, 2009

Why you should consider a multi-platform approach

Search marketing produces high click through. Rich media delivers deeper engagement. Social marketing offers communication. When it comes to online marketing there are a plethora of options for reaching consumers, engaging them and creating conversions. But, using only one marketing... >>

BizReport | Advertising July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which... >>

BizReport | Advertising July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site... >>

BizReport | Advertising July 03, 2009

A new use for online ads: Calculations

If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers... >>

BizReport | Advertising June 23, 2009

Marketers: Teracent wants you

Online display ad company Teracent is asking for volunteers. The company is ready to begin beta testing the new Darwin platform, a platform which will give ad designers more control of dynamic display ad creation. They are asking both ad... >>

BizReport | Advertising June 23, 2009

AdReady powers Yahoo's self-serve ad solution

Yahoo's MyDisplay Ads platform launched this week and with it comes word that online ad firm AdReady will power the platform. Yahoo's MyDisplay Ads is a self-serve display ad platform created to help smaller businesses create targeted ads on Yahoo's... >>

BizReport | Advertising June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than... >>

BizReport | Advertising May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit.... >>

BizReport | Advertising May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network Tween.com to the portfolio, giving... >>

BizReport | Advertising May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are... >>

BizReport | Advertising April 15, 2009

Burst Media supersizes ads

A new ad unit available from online media and technology company Burst Media may help marketers grab the attention of consumers. The super-sized advertising unit is a full half page and is designed to give brand marketers the utmost visibility.... >>

BizReport | Trends & Ideas April 01, 2009

AOL launches casual gaming site

If you're looking to target casual gamers, there's a new kid on the block. AOL has launched a new site, FlyTrapGames.com, which will keep consumers abreast of the best online games from across the globe.... >>

BizReport | Search Marketing February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. ... >>

BizReport | Advertising February 20, 2009

PointRoll launches AdControl

Rich media provider PointRoll has launched a new tool to help rich media advertisers keep a stronger grip on their campaigns and brand. Called AdControl, the new platform offers brand marketers the ability to produce and deliver rich media display... >>

BizReport | Mobile Marketing February 18, 2009

Mobile drives Porsche campaign

Luxury car manufacturer Porsche's latest online campaign reached out to consumers via online display ads, search and mobile to emphasize the car's affordability. Despite accounting for just 10% of the overall digital spend, mobile generated almost a quarter of the... >>

BizReport | Advertising February 18, 2009

Datran Media: Marketers to focus on strongest performers

Email may not be the sexiest online advertising medium, but you can expect it to increase over the next year. Why? Because, according to a recent report, email is seen as one of the strongest ad performers; with the economy... >>

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