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BizReport | Advertising archives February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

BizReport | Advertising archives May 31, 2012

R.I.P 468x60 banner ad format

In a blog post today, Google announced the death of a once-popular banner ad format and the release of a new report to help publishers determine what does, and doesn't, work in online advertising. ... >>

BizReport | Advertising archives March 22, 2012

AdSafe: Over 38% of display ads never seen

New research by brand protection and online content rating firm AdSafe reveals that over 38% of display ads are never seen by Internet users, irrespective of where they appear on the page. ... >>

BizReport | Advertising archives October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Advertising archives August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Advertising archives July 26, 2011

Want better ROI? Study shows it's in ad placement

As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>

BizReport | Advertising archives June 21, 2011

Facebook set to become 2011's top online display ad seller

eMarketer predicts Facebook's banner ad business will rake in over $2 billion this year nudging Yahoo out of the top spot.... >>

BizReport | Advertising archives June 17, 2011

What's driving online ad growth?

2011 is looking like a banner year for online advertisers, even as we hit the half-way mark. The key to spending increases is that it isn't just advertisers who are doing it. Consumers are spending more time and money online... >>

BizReport | Advertising archives June 16, 2011

Study: Brands would increase online spend if metrics were better

A lack of solid insight into consumer behaviors, intentions and purchasing power may be holding back the online advertising spend, even as a record ad spending year is wrapped up. Although brands spent an online advertising record in 2010 and... >>

BizReport | Advertising archives June 15, 2011

Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers' attributed... >>

BizReport | Advertising archives June 09, 2011

Report: Display ads are back in European markets

Online video may be making more headlines, but according to new data from IAB Europe, display advertising is catching more ad dollars. Their annual AdEx study finds that display advertising grew an average of 21.3% (year over year), outpacing both... >>

BizReport | Advertising archives May 13, 2011

Study: Targeting = Success for many online marketers

Think you can get by in the digital space without targeting ads? Think again. Sure, you could try, but new research shows that audience targeting is helping marketers and agencies make more from their online ad spend. According to details... >>

BizReport | Advertising archives May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Advertising archives May 05, 2011

Reports: Online ads reaching more people?

New data out from comScore indicates that a record breaking number of display ads were served in Q1 2011. But does that mean more consumers engaged or that more sales were made? Not necessarily says research from MediaMind; their research... >>

BizReport | Advertising archives April 19, 2011

Report: Russian consumers not so clickey

Click through rates have seen steady declines over the years, prompting advertisers and brands to come up with new ways to engage online consumers through display ads. Relevant and contextual advertisers has seemed to work, at least on most consumers,... >>

BizReport | Advertising archives April 07, 2011

Matomy, Adsmarket, XTEND integrate for one-stop shop

Marketers are forever talking about getting more from a single solution. A new integration from three big names in the online space may give marketers exactly that. This week Matomy Media Group was formed, pulling the entities of Matomy, Adsmarket... >>

BizReport | Advertising archives December 17, 2010

AdKeeper measures how many ads are kept

Listen to any tween or teen and you'll probably hear a promise made 'for keeps'. A new advertising measurement tool is bringing that promise into the ad realm. The new AdKeeper tool, which launched in private beta this fall, will... >>

BizReport | Advertising archives November 15, 2010

iProspect: The right ad combination will increase results

It is understood that online ads work together to increase engagement and purchase intent, but many brands are still struggling to find the right combination. A new report from iProspect and comScore may be the answer these brands need. From... >>

BizReport | Advertising archives November 09, 2010

In UK, Facebook serving one-third of display ads

Don't count out display just yet. While many brands are pushing more ad dollars into video, social and even email, a new report from comScore indicates that display may still hold some much-needed influence. According to researchers display ad impressions... >>

BizReport | Advertising archives October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because... >>

BizReport | Advertising archives October 18, 2010

Magnetic, Tumri partner for product-specific ads

Research has shown that it may take two, three or more exposures to a brand or product before a consumer will finalize a purchase. A new partnership between Magnetic and Tumri may help increase the number of exposures, thereby shortening... >>

BizReport | Advertising archives October 13, 2010

Unicast upgrades features for dynamic content

As the Internet becomes more segmented, publishers and advertisers are looking for better ways to attract and engage the consumer base. Content relevance and accuracy are two ways to do this, a new feature from rich media hub Unicast gives... >>

BizReport | Mobile Marketing August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. ... >>

BizReport | Advertising archives July 05, 2010

comScore: 40% of display ad impressions are rich

They aren't your grandfather's display ads any longer. A new report from comScore shows that 40% of US online display ad impressions are now served via rich media and flash. Leaderboards, JPG displays are leading the overall category. For marketers... >>

BizReport | Advertising archives May 04, 2010

Mpire partnerships add transparency to video, display and DSP space

Ad verification hub Mpire has partnered with three large hubs to ensure more transparency in the online marketplace. Beginning this week, they are partnering with video network Digital Broadcasting Group, display ad network Dedicated Media and demand-side platform (DSP) >>

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