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BizReport | Advertising October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore... >>

BizReport | Advertising August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few... >>

BizReport | Advertising August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases.... >>

BizReport | Advertising June 23, 2009

AdReady powers Yahoo's self-serve ad solution

Yahoo's MyDisplay Ads platform launched this week and with it comes word that online ad firm AdReady will power the platform. Yahoo's MyDisplay Ads is a self-serve display ad platform created to help smaller businesses create targeted ads on Yahoo's... >>

BizReport | Advertising June 08, 2009

UK display advertising activity rises in Q1 09

New figures released by Nielsen Online show a rise in the level of display advertising activity in the UK during the first few months of this year. ... >>

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