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BizReport | Advertising June 17, 2010

News sites see highest display ad CPMs, lowest impressions

Display ads on news websites may not attract as many impressions as those on social networks but they do command the highest CPMs, according to new figures released by comScore.... >>

BizReport | Advertising May 05, 2010

Microsoft urges advertisers to adopt Dwell metric

With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>

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