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BizReport | Social Marketing November 09, 2009

"Friending" brands egocentric, finds Razorfish

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good... >>

BizReport | Ecommerce archives September 16, 2009

Ebates.com: Online shopping outpacing offline spending

Shoppers on a leading online cashback and coupons website spent more this year than last, despite the doom and gloom of recession, demonstrating that consumers aren't necessarily holding on to their dollars but instead are making sure they get the... >>

BizReport | Ecommerce archives May 01, 2009

Shop.org: What attracts consumers to a particular online retailer?

While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and Shop.org study found that other elements also come into play. ... >>

BizReport | Search Marketing February 27, 2009

comScore: Search term spikes reflect Americans' economic anxieties

Concerns over job prospects and financial wellbeing are being reflected in search terms, according to data recently released by comScore.... >>

BizReport | Research archives January 06, 2009

British online bankers want to save cash, not the environment

Organizations can save money by steering their consumers away from paper-based transactions and notifications, and consumers know this, which is why they want cash to make the switch, according to a poll for electronic bill presentment and payment firm OneVu.... >>

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