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BizReport | Ecommerce March 21, 2013

Consumer attitudes to premium brands less snobby, expect discounts

A new UK-centric report by ShopperCentric reveals that six in 10 shoppers hate the snobbery around premium brands and don't care where they buy them, as long as they get the same quality for a good price. ... >>

BizReport | Ecommerce July 12, 2012

Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com. ... >>

BizReport | Ecommerce July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>

BizReport | Ecommerce April 23, 2012

70% of brands rely on discounting to drive direct purchases

Despite the risk of cannibalizing existing sales channels, brands are pushing ahead with investments to sell direct to the public, according to recent research by ecommerce trading solutions firm eCommera. But are they relying too heavily on discounting?... >>

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