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Direct Carrier Billing is a payment option increasingly being adopted by consumers. A new whitepaper from Juniper Research and Amdocs reveals that OTT storefronts that implemented Direct Carrier Billing saw sharp increases in transaction volumes and conversion rates in 2012.... >>
Due to security concerns, a quarter of mobile users in the UK research a product on their mobile device but then go on to make a purchase on a computer, according to new research conducted for bss digital. ... >>
- What to expect on the video front in 2014
- How to create a solid A/B testing strategy
- Reports: Brands need strategy for mobile success
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
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