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BizReport | Mobile Marketing March 01, 2013

Direct carrier billing for app stores boosts transactions, increases conversion

Direct Carrier Billing is a payment option increasingly being adopted by consumers. A new whitepaper from Juniper Research and Amdocs reveals that OTT storefronts that implemented Direct Carrier Billing saw sharp increases in transaction volumes and conversion rates in 2012.... >>

BizReport | Mobile Marketing February 18, 2013

Study: UK adults research on mobile but buy via computer

Due to security concerns, a quarter of mobile users in the UK research a product on their mobile device but then go on to make a purchase on a computer, according to new research conducted for bss digital. ... >>

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