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BizReport | Advertising February 26, 2019

Study finds direct mail influencing purchase decisions

While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost,... >>

BizReport | Advertising March 06, 2017

Expert: How programmatic direct is changing

Direct advertising is not new for either B2C or B2B businesses. But, adding a programmatic layer to direct advertising efforts is helping more brands compete while still controlling ad budgets. Erik Requidan of Intermarkets explains how programmatic direct solutions can... >>

BizReport | Advertising February 20, 2017

Expert: Travel next up for programmatic direct

Travel could be the next big vertical for programmatic direct mail. One expert explains. ... >>

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