RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (1 - 25):

BizReport | Law & Regulation May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one... >>

BizReport | Internet April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on... >>

BizReport | Advertising February 15, 2019

'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options.... >>

BizReport | Advertising February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Advertising February 06, 2019

Report: Amazon gaining on Google, Facebook for ad spending

As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad... >>

BizReport | Advertising January 07, 2019

Experts: Embrace differences in CTV, linear TV

Too many brands and marketers are looking at the digital space through analog vision according to some experts, and that distorted view makes it hard for those brands, publishers, and advertisers to fully connect with digital consumers. A new year... >>

BizReport | Ecommerce July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>

BizReport | Law & Regulation May 30, 2018

Experts: GDPR is live, now what?

Though the European privacy initiative GDPR in effect, many businesses are still getting themselves up to speed, and still others are wondering just what the GDPR means for them. We asked some digital experts what this 'right to be forgotten'... >>

BizReport | Email Marketing May 28, 2018

Expert: How retargeting can save digital campaigns

Ad blocking, ad fraud, viewability metrics. All of these are issues for digital marketers, and it can be hard to know how to approach ad blocking and fraud without infringing on consumer privacy. We chatted with a marketing expert about... >>

BizReport | Ecommerce February 16, 2018

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users.... >>

BizReport | Ecommerce February 08, 2018

Third of consumers will spend more after positive chatbot experience

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource. ... >>

BizReport | Ecommerce January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common.... >>

BizReport | Social Marketing December 14, 2017

Marketers should address strategy in maturing influencer economy

The impact of social media influencers on Millennials is significant, outweighing recommendations from family and friends. But, as the influencer economy matures, so influencer marketing strategies must evolve. ... >>

BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Trends & Ideas March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Advertising November 01, 2016

Study: Brands missing local link

Brands are missing out on sales because they aren't connecting locally. That's one takeaway from new Netsertive data. According to their new report fewer than 10% of brands are 'aligned with' local merchants. ... >>

BizReport | Internet September 06, 2016

Expert: M&A responsible for new tech launches

Growth and change in the digital space is always fast, but over the past six to eight months, that growth seems to have sped up even more than usual, especially in the marketing tech space. There have been new launches... >>

BizReport | Internet September 22, 2015

Brands: Are you ready to go digital?

Brands are facing a shift in how they work, and it isn't just about where they advertise. There are questions about cloud operations, digital marketing initiatives and even telecommuting. One expert explains how to determine if your brand is reach... >>

BizReport | Internet September 19, 2015

How to help your business go digital

Your business has a website or a Facebook page or an email address. You buy online advertising. You're digital, right? Maybe not. One expert explains how marketers can truly help their businesses 'go digital'. ... >>

BizReport | Advertising August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Trends & Ideas November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.... >>

BizReport | Ecommerce August 05, 2014

Just 7% of organizations able to deliver effective cross-channel marketing

A new study reveals that the vast majority digital marketing professionals feel their organization is not able to deliver effective cross-channel marketing. ... >>

BizReport | Advertising July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>

BizReport | Social Marketing June 22, 2014

U.K. insurers' digital customer experience left wanting

UK insurance firms need to bring themselves in line with a retailing approach to the customer experience by increasing their engagement with customers via digital and social channels, according to studies by KPMG and Eptica.... >>

BizReport | Ecommerce May 09, 2014

Survey reveals scale, scope of shoppers' demand for mobile marketing

Today's digital shoppers are more open to receiving mobile marketing messages and promotions on their devices than ever before, according to new research in the UK from retail and shopper marketing agency, Savvy Marketing. ... >>

Pagination: 1 - 2